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VIEVE Banner

Founded in 2020 by professional makeup artist Jamie Genevieve, VIEVE was built for the beauty community by a beauty expert. It delivers exceptional products that perform effortlessly to help you feel incredible - no matter your look or style. 100% vegan and cruelty-free, VIEVE empowers you to define beauty on your terms - what are you waiting for?

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AHAS (5)Avocado (1)Citric Acid (5)Collagen (2)Honey (1)Hyaluronic Acid (3)PHA (3)Vitamin C (2)Vitamin E (3)
VIEVE Invisiveil Setting Spray 100ml
VIEVE Invisiveil Setting Spray 100ml
£28.00
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VIEVE Eye Wand 12g
VIEVE Eye Wand 12g
9 options
£25.00
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VIEVE Skin Nova Complexion Balm 30ml
VIEVE Skin Nova Complexion Balm 30ml
20 options
£34.00
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VIEVE Modern Radiance Concealer 13ml
VIEVE Modern Radiance Concealer 13ml
20 options
£27.00
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VIEVE Modern Radiance Cream Bronzer 33g
VIEVE Modern Radiance Cream Bronzer 33g
4 options
£32.00
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VIEVE Skin Nova
VIEVE Skin Nova
2 options
£31.00
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VIEVE Lip Dew 55g
VIEVE Lip Dew 55g
6 options
£21.00
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VIEVE Power Ink Liner 0.43ml
VIEVE Power Ink Liner 0.43ml
2 options
£23.00
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VIEVE 117 Foundation Brush
VIEVE 117 Foundation Brush
£27.00
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VIEVE Modern Bronzer Refill Tan 55g
VIEVE Modern Bronzer Refill Tan 55g
4 options
£25.00
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VIEVE Sunset Blush 50g
VIEVE Sunset Blush 50g
6 options
£27.00
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VIEVE Sunset Blush Balm 15ml
VIEVE Sunset Blush Balm 15ml
5 options
£24.00
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VIEVE Skin Dew
VIEVE Skin Dew
2 options
£24.00
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VIEVE Modern Matte Lipstick 35g
VIEVE Modern Matte Lipstick 35g
11 options
£23.00
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VIEVE Satin Slip Lipstick 29g
VIEVE Satin Slip Lipstick 29g
5 options
£23.00
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VIEVE 221 Eyeshadow Smudger Brush
VIEVE 221 Eyeshadow Smudger Brush
£22.00
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VIEVE 223 Eyeshadow Packer Brush
VIEVE 223 Eyeshadow Packer Brush
£23.00
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VIEVE 227 Angle Brush
VIEVE 227 Angle Brush
£19.00
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VIEVE 229 Lip & Line Brush
VIEVE 229 Lip & Line Brush
£19.00
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VIEVE 125 Highlight Brush
VIEVE 125 Highlight Brush
£25.00
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VIEVE 121 Blush & Bronze Brush
VIEVE 121 Blush & Bronze Brush
£29.00
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VIEVE 119 Conceal & Prime Brush
VIEVE 119 Conceal & Prime Brush
£25.00
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VIEVE The Ninetease Palette
VIEVE The Ninetease Palette
£49.00
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VIEVE The Muse Palette
VIEVE The Muse Palette
£49.00
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VIEVE The Essential Eye Palette
VIEVE The Essential Eye Palette
£49.00
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VIEVE 217 Large Eyeshadow Blender Brush
VIEVE 217 Large Eyeshadow Blender Brush
£24.00
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VIEVE 225 Precise Eyeshadow Packer Brush
VIEVE 225 Precise Eyeshadow Packer Brush
£22.00
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VIEVE Modern Mascara
VIEVE Modern Mascara
£26.00
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VIEVE Soul Shadows 6g
VIEVE Soul Shadows 6g
5 options
£29.00
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VIEVE Nova Glow Liquid Light Highlighter 12ml
VIEVE Nova Glow Liquid Light Highlighter 12ml
3 options
£27.00
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VIEVE Modern Powder Perfector 8g
VIEVE Modern Powder Perfector 8g
3 options
£32.00
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VIEVE Modern Lip Definer 8g
VIEVE Modern Lip Definer 8g
11 options
£19.00
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VIEVE Modern Bronzer 130g
VIEVE Modern Bronzer 130g
4 options
£33.00
Add to Bag
More About VIEVE

After building an engaged social media community and unbreakable bond with her clients, trained Scottish makeup expert Jamie Genevieve built the aspirational yet accessible beauty brand, VIEVE. Self-made from an innate passion for artistry, VIEVE delivers effortless makeup that meets the needs of everyone. 


Why We Love It at Sephora UK

Inspired by unique, individual relationships with beauty, VIEVE recognises the positive impact that makeup can have on its audience. Meaning ‘full of life’, VIEVE’s core ethos is to spark creativity, inclusivity, and self-expression. The results? Beautifully blendable makeup that you can wear your way. From VIEVE Concealers and Skin Nova Complexion Balms, to Satin Slip Lipsticks and the Ninetease Palettes, find these award-winning products at Sephora UK - we think you’re going to love them all.
Skin Nova

Skin Nova

Our award-winning makeup-skincare hybrid is a multitasking must-have enriched with skincare ingredients to hydrate, prime and illuminate.

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Best Sellers

Best Sellers

From your new favourite everyday mascara to our skin-like-butter foundation, shop our bestselling icons today and your makeup bag will thank you later.

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