Paula's Choice

approach, tried-and-tested ingredients and products that deliver on what they promise, Paula’s Choice skincare has attracted an extensive loyal following. The mastermind behind it all? Beauty expert (and self-confessed skincare geek) Paula Begoun, who has been breaking down jargon since she founded the brand over 25 years ago.


From the famous Skin Perfecting 2% BHA Liquid Exfoliant to the powerhouse Retinol and Niacinamide Boosters, Paula’s Choice makes use of the best ingredients for seriously transformative results. With honesty and integrity at its core, Paula’s Choice products are backed by cited research, free from irritants and never animal-tested. Add to bag stat, you won’t be disappointed.