Express all of you

Sephora.co.uk FINALLY arrived in October 2022, and to mark the anticipated arrival we celebrated (and continue to celebrate) the unique beauty of the UK. EXPRESS ALL OF YOU, served as a love letter to Sephora’s new home, inspired by the living tapestry of cultures and chameleonic approach to beauty that make it so special.

Now, we now have an IRL home, as we get the keys to the first ever UK store in London’s iconic Westfield W12. Excited? US too! For us, home is where the beauty is, and that beauty is our people. So, we’re getting expressive all over again, and this time it’s personal as we hero some of the incredible people who are bringing our store to life.

Kind, confident. bubbly: just a few of the words we use to describe Sephora Supervisor, Mashia. Lover of dance and makeup, she is *the* friendly face you’ll be searching for every time you hit our Westfield store. We might count our lucky stars for having her here, but working for Sephora is her dream as much as ours.

Born in Bangladesh - somewhere she struggled to find her perfect makeup match - she was a kid in a candy store when she came to the UK. Her most memorable moment? Finding her *exact* makeup shade for the first time. Beauty’s way of telling her she belonged, she wants nothing more than to give the same feeling to others - and she knows Sephora is just the place to do it..

Born and raised in West London, Catalina is no stranger to Sephora’s new stomping ground. Expressing herself through being herself, she describes herself as loyal to the soil - and we can’t wait to welcome Catalina’s fiery, free energy to W12.

Growing up around different cultures gave her the perfect place to unlock her own beauty power; believing that we all have gems inside us, she wants to help us discover our own. Just wait for her to take her place on the Sephora dancefloor to see how brightly she shines. We know, you’re excited to meet her already.

It only takes Ari to make a thing go right. Expressing herself through colour and a boundless energy to build people up, she’s the Brand Director for Sephora UK - and we love to see her taking centre stage.

No stranger to being in front of the lens, dancer, creative pioneer and all-round fashion icon, Ari takes every single day to express herself. And with the launch of our first Sephora UK store, she’s hoping we all take the time to do that, too. We just can’t wait to be along for the ride.

Exuding main character energy - singer, song-writer and soon-to-be Sephora customer, Iona exudes an infectious energy. Coining herself a chaotic queen of creation, London is her ultimate playground. As somewhere everyone is accepted, her expressions through art, music and fierce makeup looks can truly come to life - and we’re here for every single one of them.

Right in the middle of this melting pot of expression? Our first Sephora store. *The* spot Iona wants to meet, play and fall in love with beauty all over again, she’s taking all her friends along for the ride. Yes, including you.

Expression is all about the vibes for Senior Social Executive, Victoria. East London native and lover of all things beauty, her Sephora journey began on a trip to one of our Paris stores as a teenager, and is still rolling today.

When you’re not catching Victoria capturing content, you’ll see her swiping on one of her (many) glosses and drawing inspiration from the unique expressions of everyone in London. As the ultimate playground for beauty, she knows our first store opening will feel like returning home - and we can’t help but agree.