Our Best Valentine's Day Fragrances for 2024

We look for any excuse to fall in love with a new scent - and Valentine’s Day 2024 is the perfect one. A day where we celebrate love in all its forms, we’re gifting in honour of long-term lovers, fresh-faced couples, and those in love with their own unique beauty. With over 311.6K views (so far) for Valentine's Day fragrances on TikTok, whoever you’re hoping to spoil this year, we’ve pulled together all the best fragrances and Valentine’s perfume gifts so you don’t have to. Discover scents to start your unique love story with, then refill and restock them so it lasts forever.

Best Valentine's Day fragrances at a glance - our top picks:

Best Valentine's perfume for him: YVES SAINT LAURENT MYSLF Eau de Parfum for Men, £72

Best Valentine's perfume for her: Chloé Naturelle Eau de Parfum, £68

Best adventurous perfume: Tom Ford Ombre Leather Eau de Parfum, £180

Best romantic perfume: Jo Malone London Red Hibiscus Cologne Intense, £106

Best decadent fragrance: Penhaligon's Trade Routes Halfeti Eau de Parfum, £195

Q: How to choose a perfume for Valentine's Day?

A: Choosing the best perfume for Valentine's Day can be a super thoughtful and personal gesture to treat someone special. To help you find the right fragrance, start by knowing their preferences. What scents do they already enjoy? From floral and fruity to woody, consider what they currently wear or their favourite fragrance notes. Top notes are the initial scents, middle (or heart) notes come through after the top notes fade, and base notes ensure the fragrance is long-lasting. You can use our Fragrance Finder on-site, ask friends or our Sephora UK advisors in store for recommendations, or test out fragrance samples to try before you buy. 

It's always nice to think about the setting you're spending Valentine's Day in. If you're celebrating in the daytime, opt for a light, fresh scent. Or for an evening date, a more intense, sensual fragrance would be ideal. Most importantly, look for a refillable fragrance to make it a long-term love affair. And to make your overall gifting experience more unique, some brands even allow you to add a personal touch with custom engraving or a handwritten note. It's all in the little things, right?

By Sephora UK Fragrance Editorial Team

Writers and experts

Updated: 19 January 2024