Benefit

With the motto ‘laughter is the best cosmetic’, Benefit is hailed for its fun-loving lineup of brow perfectors and bestselling mascaras. Their iconic beauty status has been cemented since 1976 and continues to grow thanks to its innovation and education in the market. 

Benefit makeup is the stuff of legend, in particular, their best-selling collection of mascaras including Roller Lash, They’re Real and BadGal Bang - each has won legions of fans for their ability to transform even the shortest lashes into full and fluttery lengths. Of course, we can’t talk about Benefit makeup and not mention brows - the brand has channeled their 30-plus-years expertise into a range of brow-perfecting heroes that includes the award-winning Gimme Brow and Precisely My Brow Pencil. Explore a wide range of iconic products and dreamy gift sets that’ll bowl over Benebabes and Benefit newbies alike.