Going up, and up, and up, these products are hot on social right now - like seriously scorching. The early bird catches the trend - and now (thanks to us) so do you. With the hashtag #trendingmakeup getting over 1.5 billion views on TikTok, we’ll give you the low-down on the beauty everyone’s loving without hours of scrolling. Find trending makeup, trending skincare, and trending fragrances all in one place, so you can discover the most searched for formulas and beat the herd on the next big trends. Taking over our feeds and flying off the shelves for a reason, we’ll take you through why we love this trending beauty and if it’s worth jumping on the hype. Hint: we think it *definitely* is.
By Sephora UK Editorial Team
Writers and experts
Updated: 14 November 2024
Creamy Eye Treatment With Avocado
We love all things Avocado, and this cream does not disappoint. Deliciously creamy, the Kiehl’s Creamy Eye Treatment with Avocado has achieved cult status among the Sephora community - and the beauty scene in general. Incredibly rich and nourishing, it gently moisturises, protects and revives the delicate under-eye area with a non-migration formula, so it does its good work exactly where it’s meant to.
Why we love it: “This cream smells fantastic and is very moisturising without being greasy but it doesn’t absorb quickly so should be best used right before bed.” - Tiffany, Customer Review
High Shine Gloss Treatment
If you like the reflective look, reach for the Living Proof in-shower clear hair gloss. Promising 2x more shine (and the reviews agree), it transforms dull, lifeless hair and leaves your locks feeling silky smooth. Holding its shape and shine until your next hair wash, this High Shine Gloss Treatment brings all the vibrancy with results that last. Now, that’s what we call a wash and glow.
Why we love it: “My hair looks so healthy and not greasy at all!” - Chloe, Customer Review
CC Crème Clair
If you want a clean, fresh-skin look without foundation, Eborian’s CC Crème Clair is a go-to. A multipurpose formula enriched with Centella Asiatica, it adapts to your skin tone and leaves you looking naturally radiant. A favourite Korean skincare brand for good reason, we’re CC’ing all our friends into this secret.
Why we love it: “I love this CC cream so much, it looks like cream but actually gives a nice blurred effect and covers imperfections. Love this product!” - Stefanija, Customer Review
Fluff & Fix Brow Wax
For eyebrow styling that really stays put, the Sephora Collection Fluff & Fix Brow Wax gives us a laminated look for 12 hours - we promise. It takes seconds to apply and has a clear finish that adds extreme volume to all brows. No wonder it’s so hot right now with over 254.7K likes on TikTok - add this to your basket for brows that instantly wow.
Why we love it: “This product is amazing! I have super thick brows and have trouble finding a good hold that lasts. This is my new go to!” - Cass, Customer Review
Lightwork VI The Freedom Palette
With formulas and pigments second to none, the Lightwork 6 Freedom Palette needs to be on your trending makeup radar. One palette for unlimited possibilities, it has three curated colour stories and 18 multidimensional shadows for eyes, face and lips. Did we mention the transformative palette design? It’s customisable, magnetic, and stackable, so you can carry creativity with you always.
Why we love it: “I love the endless look these bold, buttery pigments can create.” - Tess Hardy, SEO Content Specialist at Sephora UK
Liquirosso Lip & Cheek Blur Liquid Matte
We love a multitasking product, and the Liquirosso Lip & Cheek Blur by Valentino Beauty is designed for your lips and cheeks. Tick, tick. Reaching over 38.1K likes on TikTok, this cheeky product is *very* hot on social media right now. Runway-inspired, it’s matte but not flat to bring a real pop of couture colour. Easy-to-wear with a smooth application, beauty and fashion queens alike will love it.
Why we love it: “My new favourite liquid blush. It creates a matte monochrome moment that lasts all day.” - Tassia Cloran, Content Executive at Sephora UK
02 Concealer Brush
If you’ve always used a beauty blender or sponge for concealer, then it’s time to meet The Sephora Collection 02 Concealer Brush. Designed to mimic the shape of your fingertips, it fits perfectly under the eye for a flawless application in just one swipe. The dense soft bristles easily build and blend, melting cream or liquid formulas onto the skin. We’re sold.
Why we love it: “This tool has taken my makeup to the next level! Helps to add coverage and let my natural skin shine.” - Paul Jopling, Senior Graphic Designer at Sephora UK
Advanced Night Restore
Medik8’s signature night cream and so hot on social, Advanced Night Restore is infused with Ceramides, Antioxidants and Peptides to visibly improve the firmness of your skin. Nourishing and deeply hydrating, it smoothes texture and repairs while you sleep - dreamy. Top tip: Use it after a Vitamin A serum to minimise dryness and maximise your glow.
Why we love it: “My winter skincare essential. Keeps skin plump, moisturised, and protected.“ - Alice Charman, Senior Graphic Designer Sephora UK
Full Length Anti-breakage Hard Water Shampoo
As seen on Dragon’s Den, Hello Klean protects our hair from every drop of damage. The Full Length Anti-breakage Hard Water Shampoo is a recipe for fuller strands, saving them from hard water minerals, heavy metals, and Chlorine. Foam up to prevent follicle damage and keep hair strong and healthy. It’ll stimulate new hair growth and boost density for fuller, flickier locks - yes please.
Why we love it: “My hair has never looked healthier! Add this to your shower routine for instant results.” - Victoria Warner, Senior Social Media Executive at Sephora UK