What's Hot on Social This Month at Sephora UK?
Going up, and up, and up, these products are hot on social right now - like seriously scorching. The early bird catches the trend - and now (thanks to us) so do you. With the hashtag #trendingmakeup getting over 88 thousand posts on TikTok, we’ll give you the low-down on the beauty everyone’s loving without hours of scrolling. Find trending makeup, trending skincare, and trending fragrances all in one place, so you can discover the most searched for formulas and beat the herd on the next big trends. Taking over our feeds and flying off the shelves for a reason, we’ll take you through why we love this trending beauty and if it’s worth jumping on the hype. Hint: we think it *definitely* is.
By Sephora UK Editorial Team
Writers and experts
Updated: 6 March 2025
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Glow Recipe Dewy Flush Blush
Best for a sheer, natural flush
Your fave skincare meets an effortlessly buildable blush formula - yes, please. Powered by the hottest skincare ingredient right now, Niacinamide, this tinted cheek serum plumps, brightens and hydrates the complexion. Available in juicy Watermelon and Berry shades - we're biting into both.
Why we love it:
“I love it. It does exactly what it says, gives you a beautiful flush.” - Melissa, Customer Review
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Summer Fridays Lip Butter Birthday Cake Balm
Best for hydration with a hint of summer
A vegan lip balm that does good, feels good and looks good, no wonder the Summer Fridays Birthday Cake Balm is so hot on social this month. The buttery texture moisturises, conditions and soothes the lips with a touch of iridescent baby pink and a hint of Buttercream flavour. Take a taste for yourself.
Why we love it:
“Favourite lip balm of all time! So hydrating and shiny, it also looks amazing with a liner as a lip combo. Personally, I have all the shades and love them each equally. Summer Fridays you ate this!!!!” - Andrea, Customer Review
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Sephora Collection Instant Bronzing Drops
Best for instant sun-kissed skin
For sun-kissed skin in just a drop or two, the Sephora Collection Instant Bronzing Drops add a healthy glow whatever the weather. A lightweight serum enriched with Chlorella Extract, it slots into your routine and mixes with any day cream or foundation. Delivering a have-you-been-on-holiday bronze - minus any jet lag.
Why we love it:
“I recently tried and love these drops, will be making a permanent swap from my usual brand!!” - Lucia, Customer Review
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ELEMIS Pro-Collagen Black Cherry Cleansing Balm
Best for your juiciest skin
Clinique's award-winning Pro-Collagen Cleansing Balm with a cherry on top, it's no surprise the new Black Cherry scent is going viral on social media. With all the makeup-melting magic of the original formula, infused with indulgent Cherry and Elemis' signature blends of nourishing Essential Oils, it'll be your most delicious cleanse yet.
Why we love it:
“Silky and glossy, it glides onto your skin and cleanses beautifully. The Black Cherry scent is on point, as you smell the balm it relaxes you whilst you cleanse your skin with no irritation.” - Sally, Customer Review
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Previous Pick: Sephora Collection Lip Sleeping Mask
Best for super-soft lips
A trending addition to skincare routines, don’t hit the pillow without a lip mask that promises soft lips by morning. The Sephora Collection Lip Sleeping Mask is formulated with 99% ingredients from natural origin, moisturising and repairing your lips while you sleep. It’s deeply hydrating and delicious thanks to Vanilla and Cherry extracts - dreamy.
Why we love it:
“It can be used overnight or even throughout the day, it looks like a lip gloss. Super hydrating. Amazing for the price, definitely worth it!” - Erika, Customer Review
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Previous Pick: Milk Makeup Cooling Water Jelly Tint - Lip + Cheek Blush Stain
Best for a healthy glow
We don’t think you’re ready for this jelly. The Milk Makeup Cooling Water Jelly Tint delivers a sheer burst of colour for the lips and cheeks. With a bouncy texture that instantly refreshes the skin, simply twist, dot and blend with your fingertips. Long-lasting and hydrating, this multi-tasker is a must-have for 2025.
Why we love it:
“This is my first experience with a blush and it has made it so easy! I also love being able to use it on my lips. It has become a go-to in my daily routine.” - Kel, Customer Review
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Previous Pick: Glossier No 1. Pencil Creamy Long-Wearing Eyeliner
Best for foolproof flicks
No.1 for a reason, the Glossier Creamy Long-Wearing Eyeliner stays put all day long. It has a rich, creamy formula that glides on effortlessly without skipping, tugging or transferring. Putting the creativity in your hands, this can create endless looks from cat-eye flicks to graphic shapes. No wonder it’s so hot on social.
Why we love it:
“These eyeliners deserve more hype! There are so many fun shades making them perfect for fun looks. The pencils themselves are very creamy and bendable to apply!” - Gemma, Customer Review
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Previous Pick: BYOMA Balancing Face Mist
Best for hydrating on-the-go
Instantly refreshing and soothing, the Byoma Balancing Face Mist is glowing skin in a bottle. Packed full of super ingredients, it’s formulated with barrier-boosting Tri-Ceramides and is ultra-hydrating thanks to Allantoin and Probiotic Ferment. Pop it in your bag and spritz when you feel an afternoon skin slump.
Why we love it:
“Very hydrating on the skin, feels great under a moisturiser!” - Emma, Customer Review
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Previous Pick: Color WOW Dream Coat Extra Strength
Best for super-smooth strands
Giving hair a coat of hydration as you blow dry, this spray is anti-humidity and anti-porosity - meaning you get weather-proof shine for three shampoos (yes, please). The extra strength formula is suitable for all hair types, especially the very dehydrated. It’s quite literally the dream.
Why we love it:
“Holy grail product. A definite must-have if you experience humidity issues with your hair.” - Customer Review
