Going up, and up, and up, these products are hot on social right now - like seriously scorching. The early bird catches the trend - and now (thanks to us) so do you. With the hashtag #trendingmakeup getting over 92.8 thousand posts on TikTok, we’ll give you the low-down on the beauty everyone’s loving without hours of scrolling. Find trending makeup, trending skincare, and trending fragrances all in one place, so you can discover the most searched for formulas and beat the herd on the next big trends. Taking over our feeds and flying off the shelves for a reason, we’ll take you through why we love this trending beauty and if it’s worth jumping on the hype. Hint: we think it *definitely* is.
By Sephora UK Editorial Team
Writers and experts
Updated: 1 April 2025
Gentle and effective, Dr Sam’s Flawless Cleanser does exactly what it says on the bottle - hence the rave reviews. Uncomplicated, pH balanced and fragrance-free, this jelly cleanser effortlessly removes makeup and daily impurities in just one minute, without stripping or drying out the skin. So not only is it flawless, it’s fast, too.
“Best cleanser hands down. Brilliant at removing makeup.” - Lynn, Customer Review
We all know the search for an SPF that sits well under your makeup can be a tricky one, but thankfully Kosas ticks all the boxes and more. Promising to not only shield your skin with SPF 30 but also to soothe, hydrate and visibly brighten. It applies super smoothly meaning your makeup glides on perfectly, too. Water-resistant and hypoallergenic, think of this as the ultimate primer that deserves a place in every morning routine.
“This is by far the best sunscreen I’ve ever tried!!! I have combo skin and it sits perfectly without clogging my pores or feeling greasy.” - Emma, Customer Review
Get ready to meet your new favorite blush. Beautifully bouncy and with a putty-like texture, it blends like a cream and blurs like a powder. With a weightless feel, it gives a natural matte finish that’s completely customisable and buildable. Whether you’re looking for a bright, bold statement or something a little softer, it has some seriously impressive staying power that won’t smudge or transfer. Packed with a nourishing blend of Cacao Seed, Pomegranate, Papaya Seed and Rosehip Oils, stock up in every shade.
“This one is a gamechanger, it lasts all of my 12-hour shift.” - Agnes, Customer Review
If warm, spicy fragrances that are delicate and sheer are your thing, we can guarantee you’ll want to get spritzing this. Infused with soft, bright notes of Bergamot, Pear, Jasmine, Rose and Violet alongside a sensual base of Vanilla, Musk and Moss, it certainly makes for a memorable scent. Slowly evolving as the day goes on, it can go from desk-to-dancefloor with a 12-hour lifespan. In Retrospect, it’s a need not a want.
“It’s such a beautiful, effortless scent - not too strong, not too sweet, just perfectly balanced. If you love warm, fresh scents that last forever, this one is so worth a try.” - Eleisha, Customer Review
Your fave skincare meets an effortlessly buildable blush formula - yes, please. Powered by the hottest skincare ingredient right now, Niacinamide, this tinted cheek serum plumps, brightens and hydrates the complexion. Available in juicy Watermelon and Berry shades - we're biting into both.
“I love it. It does exactly what it says, gives you a beautiful flush.” - Melissa, Customer Review
A vegan lip balm that does good, feels good and looks good, no wonder the Summer Fridays Birthday Cake Balm is so hot on social this month. The buttery texture moisturises, conditions and soothes the lips with a touch of iridescent baby pink and a hint of Buttercream flavour. Take a taste for yourself.
“Favourite lip balm of all time! So hydrating and shiny, it also looks amazing with a liner as a lip combo. Personally, I have all the shades and love them each equally. Summer Fridays you ate this!!!!” - Andrea, Customer Review
For sun-kissed skin in just a drop or two, the Sephora Collection Instant Bronzing Drops add a healthy glow whatever the weather. A lightweight serum enriched with Chlorella Extract, it slots into your routine and mixes with any day cream or foundation. Delivering a have-you-been-on-holiday bronze - minus any jet lag.
“I recently tried and love these drops, will be making a permanent swap from my usual brand!!” - Lucia, Customer Review
Clinique's award-winning Pro-Collagen Cleansing Balm with a cherry on top, it's no surprise the new Black Cherry scent is going viral on social media. With all the makeup-melting magic of the original formula, infused with indulgent Cherry and Elemis' signature blends of nourishing Essential Oils, it'll be your most delicious cleanse yet.
“Silky and glossy, it glides onto your skin and cleanses beautifully. The Black Cherry scent is on point, as you smell the balm it relaxes you whilst you cleanse your skin with no irritation.” - Sally, Customer Review