Escape into a joy-fuelled fantasy land with Gucci Flora.
Evolving into a delicious Eau de Parfum fragrance, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia Eau de Parfum relaunches in a campaign filled with flowers and fluffy animals.
A signature floral scent for all free-spirited women full of positive energy.
This perfume for women is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions.
Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum absolute.
This delicious potion of joy is introduced by a cheerful Pear Blossom accord while a touch of Brown Sugar accord adds a delicate sweetness to its scent trail.
Encased within a new, elongated bottle, the lacquered pink glass and shiny gold cap make it an object of beauty. One notable addition is the House’s distinctive Flora pattern, reimagined with a design inspired by Alessandro Michele’s vision.
A core part of the Gucci identity, the motif is a painting of colourful flowers by artist Vittorio Accornero, created for Gucci in 1966.
Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more.
“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way.
The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?” - Alessandro Michele.
Rated 5 out of
5 by
Ggnn from
Lovely[This review was collected as part of a promotion.] A beautiful floral scent which lasts for hours would recommend
Date published: 2025-01-11
Rated 5 out of
5 by
Giulia from
Amazing scent[This review was collected as part of a promotion.] It's my favourite perfume, I'm in love with this floral scent. Definitely I recommend
Date published: 2025-01-10
Rated 5 out of
5 by
Clr1986 from
Just gorgeous![This review was collected as part of a promotion.] This was really nice but Gucci Bloom still my all time fave!
Date published: 2025-01-10
Rated 4 out of
5 by
Squirrelmummy from
Lovely and im not keen on florals[This review was collected as part of a promotion.] While this won't replace my favourite perfumes i was pleasantly surprised by Flora Gorgeous Gardenia. Im not a Floral person really but i stilll really like this. Its not to sweet and has great layers of scent. Its long lasting too.
Date published: 2025-01-10
Rated 5 out of
5 by
Criss88 from
New product[This review was collected as part of a promotion.] Lovely scent , long lasting, quality brand, would highly recommend it
Date published: 2025-01-08
Rated 4 out of
5 by
Charlotte6726 from
Liked this[This review was collected as part of a promotion.] Fruity without being overly sweet, also liked the jasmine
Date published: 2025-01-07
Rated 4 out of
5 by
Kas444 from
Flora Gorgeous Gardenia[This review was collected as part of a promotion.] Simply Geogeoud
Simply wonderful
Simply fragrant
Date published: 2025-01-07
Rated 5 out of
5 by
Nadezhda6 from
Very nice[This review was collected as part of a promotion.] Absolutely gorgeous scent. Floral and gentle formula long lasting and shiny look after using.