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Huda Beauty 1 COAT WOW! Extra Volumizing and Lifting Mascara 10ml
Product Description
WOW LASHES INSTANTLY
WHAT IT IS:
Your answer to instant, intense, and dramatic lashes in seconds! The dual-sided brush and formula coat and define every lash for curl, length, and extra volume! Huda Beauty 1 Coat WOW! mascara makes quick application so easy. Prepare for that ‘WOW' effect!
WHAT IT DOES:
A clever mascara with a dual shaped brush with short and long bristles that help lengthen and separate lashes. The curved, concave side provides volume while the convex side gives definition – no matter your technique. 1 Coat means the silicone brush holds enough formula to allow just one dip of mascara to effortlessly coat the lashes of both eyes.
WHAT ELSE TO KNOW:
The black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes.
WHY WE'RE OBSESSED:
- Easy to use
- Fast to apply – only 1 coat needed
- Wow effect
- Dual shaped brush creates instant impact
KEY CLAIMS:
-99% Agreed the mascara gave instant curl
-96% Agreed the mascara gave instant length
-96% Agreed the mascara gave dramatic volume
*Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
WHAT IT IS:
Your answer to instant, intense, and dramatic lashes in seconds! The dual-sided brush and formula coat and define every lash for curl, length, and extra volume! Huda Beauty 1 Coat WOW! mascara makes quick application so easy. Prepare for that ‘WOW' effect!
WHAT IT DOES:
A clever mascara with a dual shaped brush with short and long bristles that help lengthen and separate lashes. The curved, concave side provides volume while the convex side gives definition – no matter your technique. 1 Coat means the silicone brush holds enough formula to allow just one dip of mascara to effortlessly coat the lashes of both eyes.
WHAT ELSE TO KNOW:
The black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes.
WHY WE'RE OBSESSED:
- Easy to use
- Fast to apply – only 1 coat needed
- Wow effect
- Dual shaped brush creates instant impact
KEY CLAIMS:
-99% Agreed the mascara gave instant curl
-96% Agreed the mascara gave instant length
-96% Agreed the mascara gave dramatic volume
*Based on an independent study on 40 people of all genders, skin types, eye shapes & lash lengths
Directions
- Hold brush close to lash line and apply
- Work the lashes to your desired look
Ingredients
WATER/AQUA/EAU, BEESWAX/CERA ALBA/CIRE D'ABEILLE, STEARIC ACID, HYDROLYZED SUNFLOWER SEED WAX, GLYCERYL BEHENATE, ACACIA SENEGAL GUM, POLYGLYCERYL-6 DISTEARATE, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX/COPERNICIA CERIFERA CERA/CIRE DE CARNAUBA, PROPANEDIOL, AMINOMETHYL PROPANEDIOL, STEARYL STEARATE, GLYCERYL CAPRYLATE, STEARYL PALMITATE, HYDROGENATED STARCH HYDROLYSATE, METHYL METHACRYLATE CROSSPOLYMER, HYDROXYETHYLCELLULOSE, PARAFFIN, CETYL PALMITATE, CETYL STEARATE, PANTHENOL, POLYGLYCERYL-6 POLYRICINOLEATE, LAURETH-20, GLYCERIN, BUTYLENE GLYCOL, CAPRYLHYDROXAMIC ACID, MAGNESIUM STEARATE, BEHENIC ACID, MICROCRYSTALLINE WAX/CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE, ARACHIDIC ACID, 1,2-HEXANEDIOL, PALMITIC ACID, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE, PHENOXYETHANOL, POTASSIUM SORBATE, IRON OXIDES/CI 77499, BLACK 2/CI 77266
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Rated 5 out of
5
by
Amanda from
Mascara for volume
The best mascara for lashes that need help with volume. I get asked if I am wearing falsies.
Date published: 2024-11-12
Rated 5 out of
5
by
Zee M. from
Loved this mascara!
Huda beauty never lets me down. She has the best makeup ever and this is from someone who barely knows how to apply makeup haha. So easy, and sooo beautiful! This mascara specifically made my lashes super long, don’t need to wear falsies.
Date published: 2024-02-29
Rated 1 out of
5
by
AmyM from
Clumpy, flakes and smudges
Clumpy, flaky and smudges! Don’t bother buying this. Even though it’s called one coat, that’s not enough so using a second coat it clumps and eyelashes stick together. Definitely need a comb to separate lashes. Flakes off into eyes and by the end of the day it’s smudged under my eyes. Don’t waste your money
Date published: 2023-12-26
Rated 5 out of
5
by
Kay B from
WOW!
Absolutely amazing! used it for the first time today and i am soooooo impressed! buying another one now!
Date published: 2023-10-07
Rated 4 out of
5
by
Jennipenelli1 from
Brilliant! 🖤🖤
I have to say that this mascara is amazing! It makes my lashes look super long and thick and doesn't transfer under or above my eyes.
Overall I was really impressed and this will be my new go to mascara for every day wear.
I would definitely recommend this mascara.🖤🖤
Date published: 2023-08-22
Rated 3 out of
5
by
JoanP from
Too heavy for me
Very black with super clingy feel that really grabs the lashes. Too heavy for me though and ended up all under my eyes unfortunately. I’ll not get this one again. Love Huda products normally.
Date published: 2023-08-16
Rated 4 out of
5
by
DreamsInBlack from
Good results - with practice
I was gifted this by Huda Beauty and Skeepers in exchange for my honest review on another site, I received no incentive to post on Sephora.. I received this pre-launch so I've had plenty of time to thoroughly try it out and can now give you my honest thoughts, as well as some tips. Firstly, the packaging is bang on trend for this summer, as pink is going to be everywhere thanks to a certain movie, and the shade of this tube will work whatever your age. But let's get to the wand. There are a lot of cleverly shaped mascara brushes around now but this is specifically designed to lift and curl, using the concave and convex sides. The plastic bristles are gentle on the eye, I didn't have to worry about them scratching all. They are also slightly hooked to perfectly grip each lash for full coverage. Using just one coat of mascara, and following the usage instructions exactly, I did get an instant WOW. The length it gives my short, stubby, straight lashes is insane and they look lifted and curled, giving my eyes a real wide open look. However that instant impact was fleeting, as the beautifully black formula is just a little too wet and as it dries the lashes tend to clump. So I persevered and I hope these tips help you get the best results. I found that less is more with this mascara so I scrape as much product as possible off the brush before applying and don't overwork the application. Once I let the unique brush do its magic, I let the mascara start to dry then use a clean, dry spoolie to separate the lashes, helping to avoid clumps and remove any specks. It doesn't feel heavy on my eyes but it gives quite a stiff feel to the lashes. My lashes stay lifted and curled all day, with no smudging, but I do see some specks on my under eyes during the day. The mascara is easily removed with warm water so I don't have to use cleanser or makeup remover on my eyes. It does take some practice to get the right technique, and even using my tips I don't get it perfect every time but when it works I love the results. I think a slightly drier formula would make it easier to get great results each time.
Date published: 2023-08-08
Rated 4 out of
5
by
Lore Lorena from
Ok mascara
I was super excited to try this revolutionary mascara - especially that is designed to help lengthen and separate lashes.
💫Being the first mascara that I have tried from this brand, to be honest,I expected the Wow effect as it mentioned it is.
💫It has a good grip while holding it for application. it is easy to work with is too.
To be honest , I personally hold myself against applying more than 1 coat and it is so hard as I want to separate the lashes perfectly and this can only be done by working on each particular part, without affecting the perfectly done parts .
I also felt the bristles were a bit too harsh on my lash line and created mild discomfort on the application as I wanted to get as closer to the lash line. The brush with two different parts that combs and lengthens the eyelashes a lot if used more than one time, provided indeed a great finish . It is very black and also gives volume.
💫I like this mascara because it has a very high color intensity, it does not transfer to the eyelid or fall into the dark circles and as the day goes by it remains completely intact and with long and curved eyelashes like the first thing in the morning. Also, it removes make-up very well.
Some positive points from me are that it feels very natural while on , without adding weight, a smooth and lightweight texture also it is fragrance free .
💫The mascara did not perform well while the humidity was very high, leaving my eyes looking like a panda after a full day outside - perhaps the waterproof version is much better for those days.
💫As a final conclusion - this mascara delivers the promises of length and volume as stated it will be, but please note that this is only my personal opinion after using the product for 1 week every day in a different weather
Date published: 2023-08-02
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