Best Cruelty-free and Vegan Beauty Brands

Conscious commitment: Dedicated to a clean, skin-centric beauty mantra, ILIA is a mindful vegan and cruelty-free makeup brand that really cares about what we put onto our skin. Discover carefully crafted skincare and makeup made from conscious and sustainable ingredients, all housed in recyclable aluminium and glass packaging - and topped off with responsibly sourced paper. 

Hero product: A game-changing foundation that makes skin look instantly bright, radiant, and even. This silky, water-based serum is packed with skin-loving ingredients including Niacinamide to balance oil, hydrating Squalane, and factor 30 mineral sunscreen for protection. It’s no wonder that this must-have foundation is one of Sephora’s bestselling products. 

Tried and tested: “The formula has a tint that makes it an excellent substitute for a light-coverage foundation. The luminous finish is my jam - it almost looks like highlighter on the tops of my cheekbones. I'd use this product for the glow alone, so the fact that it's loaded with the actives I usually use in serum form (like Hyaluronic Acid and Niacinamide) is a bonus.” - Allure 

Conscious commitment: A TikTok favourite, Milk Makeup is a clean beauty sensation. Born out of Milk Studios, a creative hub in downtown New York, they have a simple philosophy: to deliver products that are made from natural ingredients that are 100% vegan, cruelty-free and paraben-free – always. We love their refillable packaging, too.

Hero product: Trust us when we say this is THE best primer for keeping your makeup in place. It’s a sticky gel texture (but in a really good way) as it grips and locks in your makeup. If you have dry skin, then this primer will work wonders as it’s specially formulated with a cocktail of hydrating ingredients and antioxidants. If you’re on the hunt for a new primer, this is a must-try.

Tried and tested: “I got recommended this by a makeup artist as I have oily skin and needed a good primer for my makeup to grab on for it to last all day! The first time I used this, I could not believe the difference by the end of the day and it even made my makeup apply more smoothly. Could not recommend it enough!” - Katie, Customer Review

Conscious commitment: Bringing you luxurious skincare alongside natural, sustainable formulas and science-backed ingredients, Biossance has transformed the clean beauty space. Using hero ingredients like plant-derived Vegan Squalane, this superior go-to skincare brand is ethical and effective.

Hero product: For glowing skin in a bottle, you can’t beat Biossance’s Squalane + Vitamin C Rose Oil. Thanks to moisturising plant-derived Squalane, Vitamin C and Rose extract, this radiance-boosting formula brightens skin while targeting dark spots and pigmentation for a more even skin tone. Thirsty skin will lap up these ingredients, which impart a dewier and glowier complexion.

Tried and tested: “Biossance’s face oil has a formula that helps you maintain your skin’s elasticity and boost its radiance with each use.” - Elle 

Conscious commitment: Redefining beauty, REFY is all about embracing your natural beauty through its range of vegan and cruelty-free products. Starting off with a bang, REFY has quickly become cult - and not just because it makes our brows look *perfect*. Every formula is as cruelty-free as it is effective - and by that, we mean very.

Hero product: Get your best brows yet with this viral brow sculpt. A vegan beauty product we keep coming back to, this super soft wax-gel hybrid is easy to apply and sets the brows in place ALL day. With a double ended brush to help you style and sculpt the way you like, go for a subtle everyday look or brush up for a fuller brow - without the need for multiple products. It’s also water-resistant and flake-free so you can enjoy ultimate brow confidence all day.

Tried and tested: “Strong without being stiff, it creates that incredibly smooth, shiny lift that mimics the effects of a brow lamination treatment, and then stays there all day long: no flaking, falling or melting onto your eyelids.” - Elle