Living Proof Full Shampoo 236ml
Product Description
Set the foundation for fuller hair with this lightweight shampoo that gently yet effectively cleanses, leaving hair soft, shiny, and bouncy.
- Gives hair 2x the volume(1)
- Removes dirt, sweat, oil, pollution, and product buildup
- Luxe lather gently yet effectively cleanses without stripping or over-drying strands
- Leaves hair bouncy, fuller-looking, softer, and shinier with every wash
TEST RESULTS
Test Results(1)
- 88% of consumers agree their hair has healthy movement after just one use
- Consumers agree that their hair moves and looks healthier after 2 weeks of use
- 87% of consumers agree their hair does not feel weighed down after using Full Shampoo and Conditioner
- 91% of consumers agree that Full Shampoo and Conditioner leave their hair feeling soft after one use
- 87% of consumers expect their hair to continue to get healthier over time with continued use
- 92% of consumers expect Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
COMPOSITION
Proprietary Amino Cleansing Complex: Sulfate-free blend that cleanses hair without stripping.
Amaranth peptides: Plumps hair fibers for bouncy, fuller-looking hair.
Marine algae polysaccharide: Protects hair from environmental damage.
Phytantriol. Preserves hair color and reduces the damaging effects from thermal and environmental aggressors.
MORE INFORMATION
Rather than cleaning strands to the point of stripping them, we've formulated our Full Shampoo with our Proprietary Amino Cleansing Complex to cleanse hair gently but effectively. Likewise, our Full Conditioner is lightweight, but provides brilliant detangling benefits and just enough conditioning for someone with fine, flat, or thin hair. The result? Hair that has 2x the volume from one use of Full Shampoo and Conditioner—with bonus reparative and protective benefits baked in for good measure. (Translation: It's the perfect prep for voluminous styling.)
- Gives hair 2x the volume(1)
- Removes dirt, sweat, oil, pollution, and product buildup
- Luxe lather gently yet effectively cleanses without stripping or over-drying strands
- Leaves hair bouncy, fuller-looking, softer, and shinier with every wash
(1)Based on laboratory testing of Full Shampoo + Conditioner vs. untreated
TEST RESULTS
Test Results(1)
- 88% of consumers agree their hair has healthy movement after just one use
- Consumers agree that their hair moves and looks healthier after 2 weeks of use
- 87% of consumers agree their hair does not feel weighed down after using Full Shampoo and Conditioner
- 91% of consumers agree that Full Shampoo and Conditioner leave their hair feeling soft after one use
- 87% of consumers expect their hair to continue to get healthier over time with continued use
- 92% of consumers expect Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
(1)Based on a 200-person consumer-use test
COMPOSITION
Proprietary Amino Cleansing Complex: Sulfate-free blend that cleanses hair without stripping.
Amaranth peptides: Plumps hair fibers for bouncy, fuller-looking hair.
Marine algae polysaccharide: Protects hair from environmental damage.
Phytantriol. Preserves hair color and reduces the damaging effects from thermal and environmental aggressors.
MORE INFORMATION
Rather than cleaning strands to the point of stripping them, we've formulated our Full Shampoo with our Proprietary Amino Cleansing Complex to cleanse hair gently but effectively. Likewise, our Full Conditioner is lightweight, but provides brilliant detangling benefits and just enough conditioning for someone with fine, flat, or thin hair. The result? Hair that has 2x the volume from one use of Full Shampoo and Conditioner—with bonus reparative and protective benefits baked in for good measure. (Translation: It's the perfect prep for voluminous styling.)
Directions
Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.
Ingredients
WATER/EAU/AQUA, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, DECYL GLUCOSIDE, SODIUM LAUROYL LACTYLATE, SODIUMCOCOYL GLYCINATE, MALTOOLIGOSYL GLUCOSIDE, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMARANTHUS CAUDATUS SEED EXTRACT, SODIUM COCOYLISETHIONATE, CETEARETH-60 MYRISTYL GLYCOL, CASSIA HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROGENATED STARCH HYDROLYSATE, FURCELLARIA LUMBRICALIS EXTRACT, POLYQUATERNIUM-47, PHYTANTRIOL, HYDROXYACETOPHENONE, PPG-2 HYDROXYETHYL COCAMIDE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, TRISODIUMETHYLENEDIAMINE DISUCCINATE, SODIUM BENZOATE, CITRIC ACID, FRAGRANCE/PARFUM, LINALOOL, HEXYL CINNAMAL, CITRONELLOL, LIMONENE.
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Rated 5 out of
5
by
Deanne from
Great
I tried a sample of Living Proof Timeless shampoo and think it has now been replaced by the "full" shampoo, as I cannot find it any longer in Sephora. I really like how it made my hair look and feel - no frizz and really smooth. I followed it with the conditioner which wqs lovely and thick and worked well in conjunction.
Date published: 2025-03-13
Rated 5 out of
5
by
Anonymous from
Great product
A little goes a long way. Lasts for ages.
Date published: 2022-09-17
Rated 5 out of
5
by
Anonymous from
Good volume shampoo
Does what it says. Gives hair extra volume
Date published: 2022-08-30
Rated 2 out of
5
by
Amy c. from
New and 'un'improved formula
After years of searching, I found my holy grail shampoo. My hair went from thin, heavy shedding and lifeless to thick, shiny and volumptuous with very little shedding. I paired up the volume shampoo with the no frizz conditioner and it was perfect. Then they went and 'improved' the formula. I don't know what they did, but I now have dandruff, my scalp is SOOOO itchy, and my hair is now shedding just as badly as it was before I found it before the formula was changed. What's worse...I tried 3 times to email customer support to ask to return the shampoo and conditioner as their satisfaction guarantee says I can, and I got no response. So now I'm stuck with a full size shampoo and conditioner that isn't cheap... That I can't use. Very disappointed.
Date published: 2022-07-15
Rated 5 out of
5
by
Natalia from
Love it!
I have been using with the conditioner for a week and my hair never looked this beautiful. So shine and moisturised with a beautiful movement. Will never use anything else.
Date published: 2022-05-06
Rated 3 out of
5
by
Anonymous from
Please bring the old formula back
The old formula of this shampoo was my holy grail, and my oily hair stayed clean for 3 (!!!) days. However, with the new formula, they get oily with it 2 hours as it doesn’t clean as thoroughly. Please please bring the old formula back.
Date published: 2022-04-30
Rated 4 out of
5
by
Marta from
Didn't know what to expect
I have very thin, wavy hair which gets easily puffy and looks very messy. I got a bioplastica hair treatment to help with this, and my hairdresser recommended this shampoo (which in itself says enough about it). Although I did find it quite expensive, I must say that I'm very pleased with it. My hair looks healthier, and with much more volume. As it's a sulfate and silicone-free shampoo it won't damage the treatment I got, making it last longer.
Date published: 2022-04-28
Rated 5 out of
5
by
Anonymous from
Brilliant for very fine hair
Reviewing Products:
:star2: Full Shampoo
:star2: Full Conditioner
:star2: 5 in 1 Styler
:star2: Instant De-frizzer
:star2: Perfect Hair Day Dry Shampoo
:radio_button: Age: 50
:radio_button: Hair Type: Virgin Hair - Fine - Thin - Straight
:radio_button: Problems: Frizzy - Lack of Volume
:radio_button: Hair Length: Long: below shoulder blades
I’m 50 years old and have baby fine hair and sadly I don’t have much either. My daughter has baby fine hair too, but she has at least 10 times more hair than me. If I put mine in a ponytail, the entire thickness is equivalent to approximately a small section of my daughters hair.
As you can imagine it’s extremely frustrating to achieve any styles.
I’ve grown my hair long for the first time ever and it’s just so flat and thin. Despite looking after it well, recently it’s become a tad dry and frizzy, which I’m told is due to my age, as I don’t dye my hair or use heat stylers very often.
I accidentally found Living Proof from a YouTube video; the young lady recommended the Instant Defrizzer for any fly away hairs or frizzing on dry hair. I purchased it with high hopes as it literally looked like magic in a can on the video. I was blown away when I used it; a quick spray over all my hair and it was as though I’d wound the clock back by years, my hair looked smooth! There was absolutely zero trace of product, zero greasiness or clumping or darkening of the hair and nothing to the touch either. Just perfect hair!
I decided to try their other products, still hesitant as I’ve a cupboard of expensive hair products that do nothing for my hair and some make things worse :( I’ve also tried from other brands, products that thicken hair, but they leave your hair feeling horrible to the touch and a bit grimy to the eye.
I purchased the shampoo and conditioner and hoped for the best…well…phenomenal! They actually work, they’ve almost made my hair look as though I’ve double the amount. It has made my hair look or feel horrible in anyway. In fact when I pull my hair in to a ponytail or in sections, it feels thicker. It’s literally magical!
I washed my hair twice with the shampoo from roots to ends to ensure I removed all old products from my hair.
The conditioner I put on the bottom half of my hair and worked it through with my fingers until there were no knots. Then I quickly used a wide tooth comb to comb the product through, but not higher than the top of my ears and then rinsed it out. I don’t leave conditioner in my hair for long and avoid the roots due to having such fine hair. It weighs my hair down.
I also used my own heat spray the Living Proof 5 in 1 styler for smoothness, volume, conditioning, strength, and polish. I only put a small blob on and worked it through my hair and was surprised at how well a little amount did.
For the first time in many many years I enjoyed styling my hair and loved the results. I didn’t even need the Instant Defrizzer.
My hair had more body, looked so healthy, shiny and the style held. I normally get so frustrated and end up tying my hair up. But, despite being in a rush, I loved how my hair looked and left it down.
I only was my hair 2-3 times per week and normally use a dry shampoo. I purchased their Perfect Day Dry Shampoo, albeit a lot more expensive than my usual one. I can honestly say it was worth it and I don’t ever want to use anything else. Absolutely zero trace after use, no white marks or bits in the hair and it doesn’t make your hair feel grimy. You only need a little bit, especially in comparison to others Ive used. It also added lots of volume to my hair and didn’t have an overwhelming smell. It smelt nice, but it was subtle. Nor did it leave a white coating over my furniture, like others do! Tip: use at night before bed as the results are far better. Spray lightly to your hair, gently rub it in and sleep. Additionally another Tip: if you have very fine hair like me, after drying your hair, put the dry shampoo in your fringe for volume and also part your hair about 1/2 inch down, all around your head and lightly spray after washing and drying hair. You don’t need much, but it simply gives a bit more volume and makes your hair look thicker.
PRICE: In comparison to supermarket hair products, Living Proof is expensive, but their products are strong and work very well, therefore you won’t use as much. I can honestly highly recommend these products if you’ve fine and flat hair. I sincerely hope they work as well for you, just remember less is more! It will make your hair look amazing and more importantly it will boost your confidence.
I’ve now purchased more products and I can’t wait to try them. Due to the cost, I will have to build my product collection up slowly, but it’s worth it!
A humongous thank you to Living Proof for products that actually work!
Date published: 2022-01-11
