Living Proof No Frizz Shampoo 236ml

Set the foundation for frizz-free hair with this smoothing shampoo that gently yet effectively cleanses while also blocking humidity.

- Leaves hair smoother, softer and blocks humidity

- Noticeably smoother hair after just one wash

- Removes dirt, sweat, oil, pollution, and product buildup

- Luxe lather gently yet effectively cleanses without stripping or over-drying strands

TEST RESULTS
Test Results⁽¹⁾

- Consumers agree their hair has healthy movement after just one use of No Frizz Shampoo and Conditioner

- 73% of consumers agree that their hair moves and looks healthier after using No Frizz Shampoo and Conditioner

- 87% of consumers agree that No Frizz Shampoo and Conditioner leave their hair feeling soft after just one use

- Consumers agree that No Frizz Shampoo and Conditioner make hair smooth after just one use

- Consumers agree that No Frizz Shampoo and Conditioner control and eliminates frizz

- 86% of consumers expect No Frizz Shampoo and Conditioner to continue to improve the feeling of their hair with continued use

(1)Based on a 200-person consumer-use test

COMPOSITION
Proprietary Amino Cleansing Complex: Sulfate-free surfactant blend that cleanses hair without stripping.


Jojoba esters: Smooths and combats the effects of humidity.


Marine algae polysaccharide: Protects hair from environmental damage.


Phytantriol. Preserves hair color and reduces the damaging effects from thermal and environmental aggressors.

MORE INFORMATION
When our scientists examined other frizz-fighting shampoos and conditioners on the market, what they found is that most competitors rely on haircare's dirty little secret, silicone, to coat the entire shaft and weigh it down under the guise of frizz-fighting and smoothing benefits.


The outermost layer of the cuticle, the F-layer is a natural hydrophobic coating—which means that it repels water and henceforth humidity, preventing frizz. However, because it's the outermost layer, it's also easy to strip away. (Think: Excess shampooing, brushing, and combing.)


And once the protective, hydrophobic F-layer is gone, the cuticle is not only exposed, but now can be more easily damaged. Which is why No Frizz Shampoo and Conditioner works to smooth and align those individual hair fibers with ingredients that mimic hair's own replenishing powers, rather than just coating it.

Directions

Apply to wet hair. Lather. Rinse. Follow with No Frizz Conditioner.

Ingredients

WATER/EAU/AQUA, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, DECYL GLUCOSIDE, GLYCOL DISTEARATE, SODIUM LAUROYL LACTYLATE, SODIUM COCOYL GLYCINATE, MALTOOLIGOSYL GLUCOSIDE, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, HYDROLYZED JOJOBA ESTERS, BEHENYL ALCOHOL, SODIUM COCOYL ISETHIONATE, POLYGLYCERYL-6 CAPRYLATE, CETEARETH-60 MYRISTYL GLYCOL, CASSIA HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYGLYCERYL-4 CAPRATE, HYDROGENATED STARCH HYDROLYSATE, FURCELLARIA LUMBRICALIS EXTRACT, POLYQUATERNIUM-47, PHYTANTRIOL, HYDROXYACETOPHENONE, JOJOBA ESTERS, PPG-2 HYDROXYETHYL COCAMIDE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, SODIUM BENZOATE, CITRIC ACID, FRAGRANCE/PARFUM, LINALOOL, HEXYL CINNAMAL, CITRONELLOL, LIMONENE.