This black, smudge-proof mascara by Rare Beauty has an all-in-one effect. It is suitable for every lash type and comes with a unique eye-hugging brush to lift, lengthen, curl, and volumise your eyelashes.
The weightless, easy-to-build formula of this mascara combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly eyelashes) more lift, length, curl, and volume.
The ultra-black, water-resistant mascara lasts all day without flaking or smudging.
The makeup product is enriched with conditioning ingredients like castor oil so that your lashes stay soft and comfortable, never crunchy.
WHY SELENA LOVES IT
"While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone."
-Selena Gomez
TEST RESULTS
Real results:
- 100% said the mascara brush captures and coats each and every eyelash from root to tip(2)
- 100% of all lash types had more length & volume(1)
- 95% of all lash types had more lift(1)
- 93% said that the mascara separates and defines eyelashes without clumping(2)
- 92% said it creates longer-looking lashes that last all day(2)
- 92% of all lash types had more curl(1)
(1) In an independent instrumental study of 120 subjects
(2) In an independent consumer study of 58 subjects
Directions
How to apply this mascara:
Starting at the base of the lashes, pull the mascara brush through from root to tip. Layer until the desired effect is achieved. Repeat on bottom lashes.
If you typically use an eyelash curler before application, feel free to curl your eyelashes beforehand.
To remove the mascara, use an eye makeup remover or wash off with a gentle cleanser and warm water.
Ingredients
WATER/AQUA/EAU, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, GLYCERYL STEARATE, HYDROGENATED OLIVE OIL STEARYL ESTERS, SYNTHETIC WAX, STEARIC ACID, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, PALMITIC ACID, BUTYLENE GLYCOL, POLYACRYLATE-21, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANOL, RICINUS COMMUNIS (CASTOR) SEED OIL, SYNTHETIC BEESWAX, PHENOXYETHANOL, CAPRYLYL GLYCOL, GALACTOARABINAN, RHUS SUCCEDANEA FRUIT WAX, SHOREA ROBUSTA RESIN, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, XANTHAN GUM, TRIDECETH-6 PHOSPHATE, HYDROXYACETOPHENONE, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, TOCOPHEROL, IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007)