THE NEXT BIG THING

At Sephora, we’re always looking for the brands that are next to secure their spot in our beauty kits - and won’t ever leave. Whether we’re searching for a skincare product that promises our most glowing skin yet, or a new signature scent that makes us hungry for more, there’s *always* room for something new. Or in our words, The Next Big Thing. Instantly iconic and making waves in all the right ways, you might have seen these beauty brands taking up their rightful space on your feeds, or in the hands of those friends who stay in the know. But if you haven’t? You’re in for a real treat. Here are the brands we’ve tried, loved and specially selected as our new favourites. Award-winning formulas, sumptuous scents or beauty that simply makes us feel ourselves, your next love affair begins now.

Relevant

If there’s one brand we’ve been excited to try this year, it’s Relevant. Founded by Nyakio Grieco, it’s a one-of-a-kind champion for inclusion in beauty. With the ethos that all skin should be seen and celebrated, every single product is created to help all skin types glow - and help us feel comfortable letting our natural skin shine through. And while it’s their skincare we turn to in our self-care rituals (especially when it comes to slow Sunday mornings), our star product is their 13 Stems scent. Smelling as fresh as just-cut grass, this woody blend keeps us in a Spring state of mind all year long.

SALT & STONE

There are few brands which draw on the power of nature quite like Salt & Stone - and we mean this in the best way possible. Combining a deep love of the elements with scents that soothe mind, body and soul, each product is carefully thought through for a truly sensory experience. Inspired by high performance naturals that really, really work, discover Seaweed, Spirulina and Kelp-infused formulas that keep us connected and centered. Not just to nature, but to ourselves. Adding a touch of luxury to everyday aspects of our routines, prepare to smell great, feel yourself - always.

Glow Hub

Dubbed as skincare for the next generation, there’s no part of our skincare routines Glow Hub isn’t in. With products as effective as they are beautiful, it’s not just their shelfie-friendly packaging that makes us feel some type of way. Proving that variety really is the spice of life, expect to find ingredients like Tranexamic Acid, Hemp and Vitamin C - so every skin type can reach their glow. Perfect for skincare beginners and experts, there’s nothing confusing about Glow Hub: breaking down every key ingredient so even the newest beauty lovers can see exactly what’s in it, creating your next routine is as easy as 1, 2, 3.

LUNA DAILY

Throwing the rule book out of the window and writing their own, Luna Daily brings a whole new meaning to full-body skincare. Believing that all skin - even our most intimate - deserves tender love and care, they put our ever-sensitive Mircobiome at the forefront of each ultra-gentle formula. Aiming to balance it in the most comfortable, luxurious way possible, there’s no shame when it comes to treating every part of us. Featuring hero ingredients like Prebiotics, mineral-rich thermal water and Vitamins E, A and C, they cover every step of our routine. Or if you’re new to the intimate care game, start with one product - then prepare to love them all.