What’s more iconic than fish and chips and tinnies in the park? British beauty brands. And when it comes to the most beloved products across skin, hair, fragrance and makeup, we’re blessed with a host of products that keep us feeling great at every single occasion. Whether we’re hoping to up our evening cleanse game with ELEMIS, serving our best ever brows with REFY, protecting our barrier with BYOMA or reliving our favourite memories with Jo Malone, here’s our roundup of some of the best in British beauty - and the star products we’re never letting go of.
Star product: Airbrush Flawless Lip Blur
British makeup brands don’t come much more iconic than Charlotte Tilbury. From their Pillow Talk Lipstick to their Flawless Setting Spray and Beauty Light Wands, every release has found its way into our makeup kits - and has never left. Whether this is because each product promises incredible payoff, makes us feel like our best selves, or is a treat to use every single time, we don’t know. But we DO know their newest Airbrush Flawless Lip Blur makes us feel the same way. Featuring a next generation formula that dries down like a powder and blurs lips for a just-bitten effect, velvet is officially our favourite.
Star product: Hydrating Serum
A skincare brand that blends affordability and results? Enter BYOMA. Going far beyond their shelfie-friendly packaging, each super gentle product boosts our barriers, keeps breakouts at bay and works towards our best ever glow. Knowing that cared-for skin means healthy skin, every formula is packed with nourishing ingredients like Ceramides, Hyaluronic Acid and Blue Tansy. That includes their bestselling Hydrating Serum, which pairs their signature Tri-Ceramide Complex with Squalane and Glycerin for a beautifully silky application.
BROW SCULPT
No brow has ever been the same since Jess Hunt’s instantly iconic Brow Sculpt dropped - ours included. All for redefining classic beauty standards, the brand asks us to embrace the beauty that makes us unique. Enhancing our favourite features, discover glossy highlighters, creamy blushes and lip blushes that give just a hint of tint. But mostly? Discover their viral Brow Sculpt, which shapes, sets and fluffs brows for a laminated effect that will last all day long. Sweatproof and waterproof, we can trust it to keep our brows in place - even when we’re 40 degrees deep on the tube.
Star product: Rosehip Bioregenerate Universal Face Oil
Since Pai burst onto our scenes, we’ve never let them leave our skincare routines. Fuelled by gentle naturals, every product is designed to support even the most sensitive skins to leave them feeling their healthiest. There are SO many products we love, but the one which remains a staple in our beauty rituals is their bestselling Rosehip Oil. Rich in colour and Vitamin A, it gives us a glow that can’t be rivalled. To get the most out of it, we drop it into our moisturisers for an added boost, apply directly to damp skin to hydrate AND use over our evening moisturiser to lock in moisture.
Star product: Happiness Scented Candle (3 wick)
Experts in all things wellness, NEOM always delivers on products that make us feel our most content. Filling every candle, sleep mist, diffuser and body butter with beautifully blended essential oils, they’ve tailored our beauty rituals to soothe mind, body and soul - and we couldn’t be without them. While it’s almost impossible to choose just one product from their bestselling collection, it’s their Happiness candle we light whenever we want a little extra sunshine in our lives. And with White Neroli, Lemon, and Mimosa in the mix, we know you will, too.
Star product: Tropical Blossom Body Butter
Bringing us organic beauty that makes us feel our best selves, Evolve harnesses the power of plants for truly decadent head-to-toe rituals. From shampoo to body balm, facial serums and even deodorants, every step leaves us feeling closer to nature than ever - and not just because they smell great. And when it comes to our bodies, we give them the same treatment as our complexions. Enter their Tropical Blossom Body Butter, which is made up of Tahitian Monoi Oil and Shea Butter for a luxurious, nourishing hit of hydration. Just apply to damp skin to lock in all the moisture, and wake up to silky soft pins.
Star product: Polyglutamic Acid
Give us a The INKEY List product you love, and we’ll show you another you’ll fall for *even more*. Packed with only the best actives and backed by science, every essential is clinically proven and affordable, helping us transform our skin without breaking the bank. Coming in hot at the top of our list is their Polyglutamic Acid - the multitasker we never knew we needed. Ideal as a light serum to hydrate our skin and a makeup primer and a skin health booster, we can’t think of a treatment we use more. Our top tip? Mix into your daily foundation for a dewy finish which lasts all day long.
Star product: Crystal Retinal 3
If there’s one thing MEDIK8 is known for, it’s bringing us efficacious formulas we can rely on time after time. Marrying science and pleasure, each of their products helps us reach our skin goals in ways we never knew possible. Their secret to smoother, bouncier skin? Crystal Retinal. A potent blend of Retinaldehyde - a next generation Retinol - plus a patented Carrot Seed Complex, every application delivers the maximum results straight to our skin. Perfect if you’re a newbie to Retinol, we recommend starting at two nights a week and building up to every two nights. Then for when you desire stronger results, you can go all the way up to their powerful Crystal Retinal 10.