One of the ways we can express our most authentic selves, our hair is an extension of who we are. So whether we’re trying the cherry cola colour trend or playing it cool with an icy blonde blend, we’re always asking how to keep hair colour vibrant. And with haircare specially tailored to keeping all locks bright and beautiful, it’s never been easier. From colour protecting shampoos to repairing treatments that keep damage at bay, each formula keeps our hair story happy until the very end.
Blond Absolu Cicaflash Conditioner
Best for: Light and luminous locks
Bestselling for good reason, Kérastase brings us a nourishing conditioner that does all the work of a mask in the time of a conditioner. Created to smooth, strengthen and soften sensitized strands after bleaching, it’s perfect for all tones of lightened or highlighted hair. Giving us the repair we need to prevent further damage, we’re left with light and luminous hair after every use. The best part? The calming lavender hue tones while it works its magic, keeping brassy undertones at bay.
Blonde Revival™ Purple Toning Shampoo
Best for: Brighter blondes
Whenever we need instant revival for blonde hair, we turn to Aveda. Coming in cool with one of the best shampoos for highlighted hair and natural blondes, it’s enriched with intense violet pigments to neutralise yellow tones and unwanted brassiness. And to condition? A moisturising blend of Acai and Passion Fruit Oils alongside a Seaweed Strengthening Complex for optimal damage repair. While this powerful formula is safe enough to use with every wash, we recommend alternating with different Aveda ranges to cater to the ever-changing needs of your hair.
Pure Colour Reviving Conditioner
Best for: Reviving all colours
There's no better feeling than leaving the salon with a fresh wash of colour. And whether you’re refreshing to a glossy brunette or trialling a classic auburn hue, you’ll want to keep your colour-treated hair looking *just* as vibrant. The ticket to longer lasting colour and minimal fade? A nourishing formula like this one from Philip Kingsley, which works to treat damaged hair, amplifying bounce, shine and body. One of our favourite conditioners for coloured hair, you’ll notice vibrancy restored after every use.
Color Security Shampoo
Best for: Locking in vibrancy
We might know Color Wow for their cult Dreamcoat, but this next generation formula has quickly become our best shampoo for coloured hair. Created with Low Charge Density technology to trap in colour and moisture, and a Japanese amino Acid Complex to prevent breakage and dryness, this is one colour shampoo that does far more than what it says on the bottle. Safe to use everyday, we especially love taking on holidays to protect colour from the sun.
Restorative Treatment Mask
Best for: Transforming hair health
For vibrant coloured hair, we look no further than restoring, repairing treatments that help ours shine from the inside, out. Putting hair health at the top of their game, this nourishing hair mask is created to suit every hair type and texture, nourishing and strengthening in just three minutes. Rehabilitating even the most damaged of hair with a blend of Virtue’s patented Alpha Keratin 60ku®, plus a host of natural moisturising ingredients. And with a warming Coconut, Yuzu and warm woods scent, it’s not just the formula you’ll fall in love with.
Leave In Conditioner
Best for: The finishing touch
What’s the secret to all-day vibrant hair? A leave-in conditioner that gives extra nourishment and shine - just like this bestselling formula from OUAI. One of our favourite all-in-one products, expect an extra hit of hydration alongside heat protection to keep hair going dull from heat damage. Just mist onto damp hair and watch the ultra light blend of Argan and Evening Primrose Oil impart enviable softness and shine.
Hydrate Shampoo
Best for: An every wash boost
Keeping our hair vibrant doesn’t just boil down to the products we use to treat it, but how we care for it wash after wash. For the everyday, we use this cult shampoo from masters of colour, Pureology. Luxurious enough to feel like some proper TLC, and gentle enough to be used everyday, this creamy formula nourishes and softens hair damaged from colouring - helping to revitalise vibrancy along the way.
Acidic Bonding Concentrate Intensive Pre-Treatment
Best for: Colour damaged hair
Those of us who bleach our hair will fall in love with the brighter finish and bold look, but we’re often left with hair that’s been severely damaged. So when the masks don’t work, we turn to this intensive repair treatment from Redken to restore vibrancy and hydration. Their bestselling one step bonding concentrate, it’s proven to leave you with hair that’s 2x stronger and a whole 14x smoother in only five minutes. But how? With 15% Citric Acid and Redken's signature Bonding Care Complex. Their best treatment for hair that’s been coloured, or any hair texture that’s in need of a helping hand, it’s easy to see why fans love it so much.