Makeup Trend Predictions for 2025

If, like us, you’re keeping an eye on the latest makeup trends, then you’ve come to the right place. Here at Sephora UK, we’re all about giving you our insider information on what’s hot and new in the beauty realm - including trending makeup products. And with over 205.8 thousand posts for ‘makeup trend’ on Tiktok, we’re here to deliver the goods. So, what are the makeup trends in 2025? We’re backing Blush Blindness, Heavy Eyeliner and Satin Skin. With our industry expertise, let’s dive deeper into why these trends are breaking the internet this year - paired with the perfect products to match.

Makeup trend predictions at a glance - our top picks:

Blush Blindness: Huda Beauty Blush Filter, £24

Heavy Eyeliner: Lancôme Lash Idôle Liner, £24
Satin Skin: Armani Luminous Silk Foundation, £47

By Sephora UK Makeup Editorial Team
Writers and experts
Updated: 6 March 2025

Shop all Makeup at Sephora UK.

Blush Blindness

To mark a brand-new year of beauty trends, first on our must-try list is Blush Blindness. Welcoming a new era of blush, this trend is big and bold. Whether it’s using blush in unexpected shades, experimenting with placement or layering powder and cream, this Spring is looking bright.
If liquid formulas are your thing, then reach for Rare Beauty’s Soft Pinch Liquid Blush. We love how versatile and pigmented this is, it can build and build and build - they don’t call it Blush Blindness for nothing.
Want to stay on trend for minimal effort? Try Blonzing. It takes a step out of our routine and adds the ultimate sculpt. Yes, please. To nail this look, use a product that works seamlessly as both a bronzer and blusher. Our top pick? Huda Beauty Blush Filter in the shade Icy Nude Latte, we’re lapping it up.
The apples and upper cheeks have long been blush hot spots, and now we’re seeing a rise in the Boy Blush trend, which mimics where we’d naturally blush - a little further down the face. It’s all about creating a rosy glow, so have a play and see where the sweet spot is.
Achieving two TikTok trends with one beauty product, try YSL Make Me Blush Blusher in shade Berry Bang to tie in Blush Blindness with Cherry Coded Makeup - for extra juicy results.

Heavy Eyeliner

The 2025 beauty trend all eyes are on? Heavy eyeliner. The pigments, the styles, the drama - we’re colouring outside the lines this year. Find a shade for every mood and every moment with Sephora Collection’s 12HR Intense Liner. Our current faves are electric blue, romantic pink, subtle brown and the cherry on top? Burgundy.
If you’re a pro with a liquid liner, you’ll love recreating graphic looks like a sharp cat eye, retro-style wings and precision under-liner. All you’ll need is a steady hand, an eye for symmetry, plus the reliable and intensely pigmented KVD Liquid Liner.
However, if you prefer something a little more relaxed, then try Chocolate or Cappuccino-hued shadows and sooty wings for your next smoky eye.
And the best part? Grunge is making a comeback. Inspired by Charli XCX’s Brat album, think: liner that looks like it’s been worn all night (we won’t tell). Going black is nostalgic but also consider taupe, beige and grey for a more grown-up grunge. Lancome Idole Liner has the perfect maybe-it’s-slept-in, smudged finish.

Satin Skin

A fresh new skin trend for spring? Groundbreaking… But this is one we really like the sound of. A move on from Clean Girl Skin, the Satin Skin trend is a little bit dewy, a little bit matte and a lot like our naked skin - but with a glow up.
Keep it true-to-you with Laura Mercier’s Real Flawless Foundation. A colour-adapting, lightweight formula that adds an instantly healthy hue without covering our fave features - freckles, we love you.
Focusing on sheen rather than shine, Satin Skin is natural without too much glaze. The key to achieving this is all in the ingredients, and no one does it better than HAUS LABS Triclone Skin Tech Foundation. Made with 20+ skincare heroes, including Fermented Arnica to reduce redness, this formula feels as good as it looks.
Perfect your Satin Skin with silky formulas that use light-reflecting technology like Armani’s iconic Luminous Silk Foundation. Like the name suggests, it delivers camera-ready coverage with bare skin comfort - no wonder we have it on subscription.