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Makeup Trend Predictions for 2024
If, like us, you’re keeping an eye on the latest makeup trends, then you’ve come to the right place. Here at Sephora UK, we’re all about giving you our insider information on what’s hot and new in the beauty realm - including trending makeup products. And with over 3.5 billion views for
‘
makeup trend’ on TikTok, we’re here to deliver the goods. So, what are the makeup trends in 2024? We’re backing better when bare makeup, monochrome makeup, and glossy lips. With our industry expertise, let’s dive deeper into why these trends are breaking the internet this year - paired with the perfect products to match.
Makeup trend predictions at a glance - our top picks:
By Sephora UK Makeup Editorial Team
Writers and experts
Updated: 30 April 2024
Better When Bare
This year, minimalist makeup looks are in. We’re enhancing our natural features whenever possible, all while our skin is looking polished. Forget heavy makeup application, this trend focuses on a fresh and understated look. Thanks to the skincare queen Hailey Bieber, dewy makeup looks are massively trending on TikTok with influencers (and us) recreating them. We’re not surprised that the hashtag ‘minimal makeup’ has racked up over 205 million views on TikTok, and ‘bare makeup’ has over 104 thousand views.
Taking less is more to a whole new level. We’re reaching for lightweight products that allow skin to breathe and texture to shine through. With key beauty brands releasing new CC creams and skin tints in 2024, going bare has never been easier. Better technology within these products provides coverage and comfort - the ultimate win, win.
Our fave formulas for the better when bare trend? Hourglass Veil Hydrating Skin Tint Foundation. Proven to boost skin’s moisture levels by 52%, this provides a sheer veil of coverage without weighing skin down. Formulated with 94% naturally-derived ingredients including Hyaluronic Acid (HA), it visibly plumps and smooths for healthy, radiant skin. For medium-to-full coverage and SPF 30 protection, we love e.l.f. Camo CC Cream. Including youth-boosting ingredients of HA, Niacinamide, Peptides, and skin-loving Collagen, this multi-tasking foundation provides skincare benefits while protecting against sun damage. And to enhance your appearance in a subtle, effortless way, our By Terry Cellularose CC Brightening Lumi Serum smooths with light-reflecting particles and suits all skin types.
Monochrome
Versatile makeup for every occasion? Yes, please. We’re pairing our love of monochrome outfits with the makeup to match. This current makeup trend focuses on unified makeup looks which incorporate just one colour. So, instead of using a full complexion kit, reach for a single shade on the eyes, lips, and cheeks.
You may have seen monochrome makeup like 'Latte Makeup’, ‘Strawberry Makeup’, and ‘Pumpkin Pie Makeup’ trending for the past year. Well, guess what? They’re not going anywhere. Beauty lovers of all ages are continuing to experiment with this technique, resulting in creative makeup looks that are as fun to watch as they are to wear. The search for 'monochrome' remains on the rise with over 608 million views on TikTok and over 12 thousand average monthly Google searches in the UK alone - and shows no signs of slowing down.
Fortunately, more and more brands are creating hybrid products, making application effortless. Our current best-kept secret? The Armani Fluid Sheer Highlighter. Weightless and subtle, this monochrome multi-tasker can be used to highlight, blush, or warm the complexion for a beautifully radiant glow. The *ultimate* monochrome makeup game changer is Lancôme's first liquid eyeshadow, liner, and blusher: Idôle Tint. Coming with an innovative applicator, use this from eyes to cheeks for a tint that lasts up to 16 hours. Transfer, crease, and smudge resistant with no colour fading - we love. And for a tint that works on all skin tones, opt for Benefit’s Benetint Rose Tinted Lip and Cheek Stain.
Glossy Lips
In 2024, we’re elevating our beauty game with super hydrating, glossy lips. From shiny to reflective, slightly wet or dewy - we want them all. And so do you by the looks of things: the search for ‘glossy lips’ has reached over two billion views on TikTok. Whether you prefer a subtle sheen or a high-shine finish, the compliments will be rolling in when your lips catch the light.
Our focus this year is on lip oils, tinted lip balms, and lip glosses. Brands such as Yves Saint Laurent have released new Candy Glaze lip products including their Rouge Volupté. This gloss-meets-balm formula gives the shine of a gloss with the care of a balm. With 78% caring ingredients - Pomegranate extract, cold pressed Mango Oil, Vitamin E, and Hyaluronic Acid (to name a few) - one glide of this YSL lipstick provides up to eight hours of nourishment and fresh colour. We’re also re-plumping our pout with Too Faced Lip Injection Lip Gloss. The perfect travel-friendly partner for larger lips on-the-go.
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