Skincare Trend Predictions for 2024

The term ‘skinification of the body’ is the focus on treating your body as you would your face. With skincare routines often primarily focused on facial care, there’s now a growing awareness of taking care of the skin all over the body, too. One of our favourite body trends, this holistic approach to skincare continues for 2024 with extensions into body treatments that go far beyond hydration. We’re seeing treatments that target specific areas of dryness, ageing, or uneven skin tone anywhere on the body with effective exfoliants, moisturisers, serums, and sunscreens - and we love it. 

Want to join in but don’t know where to start? For head-to-toe benefits and a boost of self-confidence, try adding Nécessaire The Body Retinol to your routine. Infused with 0.1% Pure Retinol and 10% AHA, this clinical serum-in-balm repairs wrinkles, spots, scars, marks, bumps - you name it. Similar to facial Retinols, apply at night to clean skin where treatment is needed. Another great option is Kopari’s Ultra Renewal Retinol Body Cream. Lightweight with a silky formula, apply all over the body from neck down and layer over Kopari’s Ultra Restore Firming Body Serum for smoother skin. Want a velvety finish? Sol de Janeiro’s Body Butter locks in moisture with its nourishing ingredients of Prebiotic Hibiscus and Brazilian Soothing Complex, all while repairing the skin’s protective barrier and supporting the microbiome. Not to mention it smells absolutely delicious.

Radiance and tinted SPF

Three things that go hand-in-hand? Summer, radiant complexions, and tinted SPF. Revamping the SPF category for protection and luminosity, two of the most-loved ingredients become one. Tinted SPF and Vitamin C are all the rage for 2024 – with key brands getting in on the hype, like: La Roche-Posay, Vichy, and our Sephora Exclusive with Paula’s Choice. Expect the dual benefits of sun protection and skin coverage in new formats including sticks, mists, and balms. Perfect for those who prefer a more lightweight, natural alternative to traditional foundations or BB creams. 

With over 191 million views for radiant skin on TikTok, one of our must-haves is Murad Essential-C Day Moisture SPF30. This antioxidant-rich, daily moisturiser aids in the improvement of skin elasticity while Vitamin C helps protect and repair the skin against sun damage. As well as this, we welcome Sol de Janeiro into the SPF category with the amazing Rio Radiance SPF range. This includes three hero products - all with the signature Rio Radiance scent. Say yes to your best skin day, every day.
 

Hyperpigmentation

We’re all about keeping hyperpigmentation at bay - in 2024 and beyond. And it’s no surprise with over 4.4 billion views for TikTok skincare and 33 thousand Google searches! Hyperpigmentation occurs when an excess of Melanin (the pigment that gives skin its colour) causes darkened patches. These include sunspots or age spots that develop due to prolonged exposure to the sun; post-inflammatory hyperpigmentation (PIH) that results from skin trauma; Melasma that’s often triggered by hormonal changes; and freckles that become more prominent with sun exposure. 

While usually harmless, you may seek treatment to reduce the appearance of dark spots. Going beyond Vitamin C, the powerhouse ingredient that benefits all skin types is BHA, otherwise known as Salicylic Acid. Incorporating this into skincare steps helps to fade hyperpigmentation while promoting plumper skin. Reach for top brands like La Roche-Posay or Caudalie. Our go-to product? Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant. Gentle and clinically-proven to unclog pores, we love how our complexion is left bright and clear. Just remember, commitment is what produces results. Start slowly by applying every other day and see how your skin responds. Then, use up to twice daily and follow with a broad-spectrum sunscreen rated SPF 30 or higher. The routine of dreams. 

Skincare-makeup hybrid

Skincare first, makeup second, smile always. But what if you could do all three at once? You can with the skincare-makeup hybrids taking centre stage this year. Defined as one product with multiple purposes, hybrids combine the traditional properties of makeup with the nourishing ingredients found in skincare. They blur the line between skincare and makeup, so you can achieve cosmetic coverage alongside skincare benefits. (Sounds like a win, win to us.)

From BB creams and CC creams to tinted moisturisers and serum foundations, enhance the overall health and appearance of your skin in just one step. Whether for on-the-go touch-ups or everyday use, achieve your desired look with minimal effort from the likes of Glow Recipe, Isle of Paradise, and Naked Sundays. Discover the radiance of skincare and light coverage of makeup with Erborian Super BB Concealer. It contains 5% Niacinamide to visibly reduce dark circles and imperfections day after day. Simple and versatile with improved skin health - we love.

Acne and blemishes

We’re all about finding treatments that hit the spot in 2024. Whether you have breakouts or pimples, blemishes are common skin conditions that have affected all of us at some stage and are a completely normal part of the skin’s cycle. Acne’s often associated with hormonal changes, genetics, stress, or diet, and blemishes can be linked to hyperpigmentation, scars, or redness. The goal? To feel more comfortable in our skin with gentle but effective treatments and more ingredient education. 

Kind-to-skin treatments for acne-prone or blemish-prone skin are big this year. If (like us) you're one of over 40 thousand people searching for acne on Google, or over 12 thousand people searching for blemishes, you'll want the lowdown on the ingredients and products that truly work. One brand we love to love for blemish control is Kiehl’s. Filled with natural ingredients, Kiehl’s Blue Herbal Cleanser helps calm and smooth the skin. Containing Salicylic Acid and tested under Dermatologist supervision, skin appears clearer and feels more comfortable. Then, prevent future blemishes with Kiehl’s Breakout Control Blemish Treatment Facial Lotion. Suitable for sensitive adult skin, use both day and night to reduce dullness and texture over time. 

Microbiome

In 2024, we’re rebooting the biome. That’s right, it’s time to stop destroying our skin’s microbiome and start treating it with care. In skincare, the microbiome refers to the diverse community of microorganisms that naturally inhabit the skin’s surface and its deeper layers. The skin microbiome helps to protect the skin from harm, regulate inflammation, maintain pH balance, and support overall skin health. If there’s disruptions or imbalances, this can lead to acne, accelerating ageing, eczema, and rosacea. 

The secret to healthy skin is using skincare products that work with your skin microbiome - not against it. We’ve listened to our consumers with over 213 million views for microbiome on TikTok, and we’re here to deliver. Our faves to repair and rebuild the skin barrier? First up, the restorative BYOMA Barrier Treatment. Dermatologist tested and approved, this buttery leave-on facial treatment hydrates irritated, dry skin while calming redness and inflammation. Next, the Bora Barrier Face Cream by Drunk Elephant soothes sensitive and fragile skin with its blend of Lipids, Ceramides, Natural Minerals, and Antioxidant Compounds. Last but not least, The INKEY List’s new Bio-active Ceramide Repairing and Plumping Moisturiser accelerates visible skin renewal. After 28 days, 100% saw a clinical improvement in wrinkles, fine lines, firmness, plumpness, lift, elasticity, and barrier function.

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