What we say
This award-winning mascara has been a cult favourite of beauty editors and makeup artists ever since its launch, even earning a place in the Vogue 100 Beauty Hall of Fame. If you haven’t tried it yet, now is the time to get acquainted! The specially designed wand delivers superior length, volume and definition to achieve show-stopping lashes. The longwearing formula won’t smudge or dry out, so you can go from office to party without having to re-apply.
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Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.
The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes.
The end result... luxurious, silky lashes that won't smudge, clump or dry out.
Beauty tip:
Double the REAL! Wear
They're Real! Push-Up Liner and They're Real! Mascara together for beyond longer lashes AND bigger-looking eyes.
Remove with
They're Real! Remover.
They're real and here's the proof!
- 94% saw dramatic length and volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
*Results observed in a consumer panel survey.
Directions
Position wand horizontally & wiggle Benefit They're Real! Beyond Mascara from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.