What we say
The magic of Benefit They're Real Magnet Mascara lies in its brush and formula, both of which are magnetically charged to deliver the longest lashes of your life. The zig-zag Extender Brush pulls the formula up and out beyond the tips of lashes for 36 hours of wear and non-stop lift while the magnetic formula attracts to the brush's magnetically charged core, drawing out hairs for phenomenal length. What does it all add up to? Lusciously long and full-looking lashes that are dramatically lifted all day long, without a clump in sight. We predict a new makeup icon.
P.S. Your chance to WIN: catch the most magnets before they drop for a chance to WIN £250 of Benefit treats for, including the new They're Real Magnet Mascara!
When Benefit drops a new mascara, you best sit up and pay attention. This new and improved version of the legendary
They’re Real! Mascara unleashes long, lifted and fanned-out lashes you never knew existed. Benefit Magnetic Mascara features zig-zag bristles that grab hold of every last lash and takes them to new heights, loading on carbon black pigments for unrivalled definition.
Where it gets really clever is the brush’s magnetically charged core which pulls out hairs for falsie-worthy extension, making them look +40% longer* . The silky-smooth formula earns top marks too - it won’t clump or smudge and you can layer-up as much as you like to achieve a killer, full-bodied flutter.
Results:
- 93% said it was extremely lengthening*
- 95% said it lifts and lengthens lashes**
- 93% said it gives lashes fullness and length***
*Instrumental test on 21 women
**Than bare lashes. Instrumental test on 21 women
***self-evaluation by 110 women after 1 week
Directions
For all-out volume, length and curl, gently wiggle the wand through your lashes from base to tips. Thanks to its smooth, buildable formula, you can add layer upon layer for dramatic impact.
TRIED AND TESTED
“This mascara gives amazing length instantly and for that it’s probably my new fave mascara! It’s also super buildable without being clumpy and doesn’t smudge (a godsend for me who loves an eye rub).” - Helen, Search Marketing Specialist at Feelunique
“When I first underdid the mascara and went to apply I was a little dubious on first impressions about how the brush would perform...But oh my goodness, it is deceptive! I love this mascara - no clumping, and the brush performed way beyond my expectations. I didn’t get any smudging on my eyelids on application and also the lashes barely moved all day with no smudging later on either! Big big fan of this mascara!” - Felicity, Buyer at Feelunique
“This is THE best mascara I have ever used. Sky-high length, no clumping, all the volume - what more could you want?! Without a doubt will be re-ordering” - Maddie, Product Manager at Feelunique