Our complexions are far more than the baseline to our looks: they are their own unique canvas to express, play and create in our own way. With every blemish, freckle, scar and groove, we’re adding a unique twist to our face makeup that no one else can replicate. But while our skin is the star in our own show, makeup gives us the tools we need to express how we feel, whenever we feel it. So whether we’re moving for matte, photo-ready finishes or dewy complexions with sun-blushed cheeks, we’re giving our skin its sign to shine. And hint: it’s always.
Must-have Matte
For an all-over soft matte look, blurring primers and matte foundations are your best friends - but we love a built up contour and even blend to match.
Step one: Begin with a pore-blurring primer like this cult classic Smoothing Primer from Benefit, making sure to take down your neck for an even finish.
Step two: Follow with a mattifying foundation like Fenty Beauty’s Pro Filt’r Matte Foundation or a powder version like Make Up For Ever’s HD Skin Matte Foundation. Then brighten any dark circles with NARS’ Soft Matte Concealer.
Step three: The key to a velvet finish? Contour sticks like Makeup by Mario’s Soft Sculpt, which elevate our usual bronzer to a more refined and defined effect.
Step four: Set with Sephora Collection’s baked powder, tapping into your skin with a beauty blender and brushing off the excess after five minutes. For all-day staying power, mist on the bestselling ONE/SIZE Setting Spray.
Fresh and Glowy
Need a look that gives a full night’s sleep freshness? Tinted moisturisers and sheer foundations are your go-tos.
Step one: After moisturising and applying your daily SPF, smooth on Milk Makeup’s Hydro Grip Primer. A little goes a long way, so avoid product pilling by using only a pea sized amount.
Step two: Try Rare Beauty’s Positive Light Tinted Moisturiser for sheer coverage, or Sephora Collection’s Best Skin Ever Glow Foundation if you sway more towards medium. Swap out your foundation brushes for a makeup sponge like Coco Cosmetics’ viral Marshmallow one for a dewy finish.
Step three: Brighten dark circles by applying Armani’s Luminous Silk Concealer under your eyes in upward sweeps, before blending.
Step four: Use a cream bronzer like Rose Inc’s Solar Bronzer in the hollows of your cheeks and in your temples, sweeping across your forehead. Then dab ILIA’s Multi-Stick onto the apples of your cheeks for a sun-flushed, juicy glow.