You’ve spotted it all over Instagram. You’ve fawned over the dreamy palettes. You’ve read about the waitlists and sell-out launches. Gaining a cult following from Pro MUAs and budding makeup lovers alike, this internet-breaking collection deserves a place in everyone’s kit. Start with these Huda Beauty gems and get to know your Easy Bake Powder from your Cheeky Tint Sticks and everything in between.
How we choose the best Huda Beauty products
With so many Huda Beauty bestsellers to choose from, where do you start? We’ve thoroughly tried and tested the whole offering and, although it was tricky to narrow down our favourites, we can assure you that these are the ones that are genuinely worth your time and money. Our list includes all-time bestsellers as well as relative newcomers that have attracted heaps of praise from beauty editors and most importantly, you the customer.
Easy Bake Loose Powder
Best for: An all-day
This ultra-finely Huda Beauty powder sets your makeup in place, keeps shine at bay and illuminates skin for a photo-ready finish. Hailed for its featherlight, silky texture, it works to subtly colour correct and highlight the contours of your face, leaving a translucent veil of colour on your skin. Perfect for nailing that no-filter finish. To bake your makeup into place, apply generously under your eye and over your chin and T-zone, leave on for three to five minutes and gently dust away the excess. Our shade of choice? Cherry Blossom, for it's colour correcting and unbeatable finish.
In your words: “I've tried my fair share of loose powders and this is by far the best one I have ever used! It gives such a beautiful almost blurring effect when I use it to 'bake' after applying foundation. It's not drying at all like some powders can be and doesn't settle into any fine lines on my face.” - Sahrish, Customer Review
Power Bullet Matte Lipstick
Best for: Bold payoff
One swipe equals ultra-matte colour with incredible staying power. Thanks to Sweet Almond and Rosehip Oil, Huda Beauty’s lipstick glides on without skipping or dragging and leaves lips feeling comfortably hydrated all day long – not an easy task for a matte colour. Narrowing the shades down from 137 to 24, Huda has carefully selected hues to suit every skin tone, so whether you’re after a classic red or a subtle nude, there’s an option to flatter your unique undertone.
In your words: “Huda Beauty’s take on the traditional bullet lipstick is unsurprisingly game-changing. First, there’s the sharply angled tip that makes precise application a breeze (no liner or brush required). Then, there’s the way the shades are categorised by undertones, so you can find the nude that complements your complexion best - something that’s often overlooked when it comes to lipstick.” - ELLE
#FauxFilter Luminous Matte Liquid Foundation
Best for: Full-coverage finish
Enjoy an airbrushed, filter-like finish from a bottle. Specially formulated to help even out the skin tone, blur blemishes and deliver up to 24-hour long-lasting wear, this full-coverage foundation (without any cakiness) creates a luminous matte finish that gives you second-skin vibes. Plus it’s life proof – so no smudging, transferring or melting whatever the occasion or situation. If you want to create a dewier finish, simply add a few drops of this Huda Beauty foundation into your moisturiser. It will never let you down.
In your words: “Love this liquid foundation. It doesn’t feel heavy or cakey on your face. Your skin can really breathe but the coverage is amazing. Really impressed by this formula.” - Kadhija, Customer Review
Tantour Contour and Bronzer Cream
Best for: Bronzing and blurring
When you can’t decide between a sun-kissed glow or a chiselled contour, reach for this hybrid cream-to-powder that gives you both. Combining shadow and warmth, it gives your skin a luminous, matte glow that’ll never dull – it stands up to water and sweat for an impressively long-lasting finish. Our tip? Apply with Huda’s specially designed Sculpt & Shade Brush for precise application and blending to the contours of your face.
In your words: “It gives a lovely, blendable warmth to the face with a slight contoured effect. Layers under and over other products nicely, lasts easily on a sweaty 10-hour bar shift in the height of summer and doesn't cause me additional breakouts. Great for sponge application and dense brushes.” – Lizzie, Customer Review
Bomb Brows Microshade Pencil
Best for: Fluffed out brows
Whether you want to define your arches or add oomph to sparse hairs, Huda’s tiny pencil tip grants microblade-worthy brows in seconds. With a handy spoolie on one end and an ultra-fine 0.9mm retractable pencil on the other, it’s perfect for crafting the brows of your dreams. The formula is infused with a creamy blend of Vitamin E, Castor Oil and Coconut Oil for a smooth and natural-looking finish. And, like all Huda Beauty products, you can expect serious staying power - it promises to be waterproof, smudge-proof and transfer-proof.
In your words: “The fine pencil allows you to create hairlike strokes that are as fair or as bold as you like. Once hair strokes are drawn on, they feel weightless and as if you’re not wearing any product at all, not to mention the application is speedy and takes little work. For £15 we’re very impressed and it’s the perfect introduction to the brand if you prefer a more natural finish to your makeup.” - Independent
#FauxFilter Luminous Matte Liquid Concealer
Best for: All-over brightening
Add infinite luminosity to your look with this creamy concealer. Easily buildable from medium to full-coverage, this non-cakey, liquid concealer blurs and brightens your complexion while delivering a lit-from-within glow. Good for your complexion, this Huda Beauty concealer is infused with Sweet Almond and Vitamin E to feed your skin with nourishing nutrients. Plus it gives you up to 14-hour long-lasting, smudge-proof wear.
In your words: “The best concealer I have used! So creamy and blends perfectly!! It covers up my dark circles so well and makes my makeup look absolutely flawless! Huda never fails with her products!!!” - Keshinin, Customer Review
One Coat Wow! Mascara
Best for: Dramatic lashes
Name us a Huda Beauty mascara you don’t love. Go on, we’ll wait. While we didn’t think our top spot could be taken, this new drop only proves us wrong - and in the best way! Promising dramatic lashes in just one coat, each application curls, lengthens, thickens and defines for all-day payoff. And while the formula might be great, it’s the brush that makes all the difference. Dual-sided for extra definition, there’s no lash left untouched.
In your words: “Even with one coat it gives incredible length and volume. I have been reaching for this one in my routine above others — I can’t say enough good things about it! If you are looking for a new mascara to try, I HIGHLY recommend this one!” - Grace, Customer Review
Empowered Eyeshadow Palette
Best for: Endless eye looks
For everyday and evening eye looks alike, this Huda Beauty eyeshadow palette is our go-to. Intensely pigmented, each of these 18 shadows delivers a colour payoff that lasts all day (and all night). From mattes to creamy gel-liner hybrids, foiled chrome metallics and wet-look shimmers, the possibilities really are endless. Either swipe on with your fingertips for a subtle wash, or pack on the pigment with a dense shadow brush - the choice is up to you.
In your words: “When I received this and opened it my jaw dropped. It is the most GORGEOUS palette I have seen in a very long time. The pigments blend with little effort. The texture is like butter! The variety of shades is outstanding, and this palette could easily be used for any time-of-the-day look. I had never used a gel shadow before and didn't have very high expectations for it, but it surprisingly went on beautifully as a base made my shadow last all day. The gold flake is fantastic and it lasted all day without losing its shine! This will be my go-to for a very long time and I highly recommend!” - Kendra, Customer Review
Creamy Kohl Longwear - Eye Pencil
Best for: Serving smoke
Whenever we want a simple smokey eye with just one product, we turn to this ultra-creamy kohl pencil. With a unique gel texture, we can use it for any eye look we need - from simple waterlining to cat eye flicks as impactful as any liquid liner can offer. Totally transfer-proof and waterproof, we can confirm this pencil can withstand *any* weather. Rain, heatwave, you name it; this liner has you covered.
In your words: “I really like this liner, it's creamy, goes on easy and has good staying power. Easy to build up a strong dark eyeliner directly on the waterline. Removes easily when you want it to with a bit of micellar water but stays on well until then.” - Hadi, Customer Review
Cheeky Tint Blush Stick
Best for: A sunkissed flush
The everyday Huda staple we always keep in our kit, this is skincare meets makeup - and we’re here for it. Providing a subtle wash of colour that we can build to be bold and bright, each of the five universal shades is infused with nourishing Vitamin E for an extra skincare hit. Waterproof, long-lasting and easy to apply, we simply glide this dreamy formula on to dial up the dewiness.
In your words: “The glow from the peach shade is NEXT LEVEL. It gives a true gloss/glass finish to the skin which doesn't just absorb in but actually stays with no stickiness - I've never used a product like it. The subtler pigment means it enhances your colour and won't wipe off any product you already have on your skin and wash you out at all. I use it as more of a topper on my skin and have received endless compliments on my makeup and skin which I never got before I started using it. Have to try the coral shade now!” - Holly, Customer Review