A beauty brand for everyone, we love how Selena Gomez’ makeup brand truly is for champions of all types of beauty. Inspired by breaking down unrealistic beauty standards of perfection and being true to who you are, the Rare Beauty range contains some internet-breaking formulas and pigments you have to try to believe. We’ve picked our fave products from the brand (it was NOT an easy decision), and are giving you our honest Rare Beauty review.
Rare Beauty strives to create a safe, positive place by dismantling the unrealistic beauty standards that affect our mental wellbeing. We love how their focus is not on imperfections, instead they want to encourage people to express themselves. This is reflected in their shade names and product descriptions, their concealers are never about covering up, but about finding your positive light and we LOVE to see it.
By Sephora UK Makeup Editorial Team
Writers and experts
Updated: 12 January 2024
Soft Pinch Liquid Blush
Liquid blush is the product of the summer and we’re all about this effortlessly buildable and blendable formula from Rare Beauty. Enhancing your natural beauty without hiding the parts that make you, YOU, we love how these blushes let our freckles, moles and scars shine through. There are no rules where to apply, pick the pink hues to suit you and dot on your nose, cheeks, eyelids - wherever you want a pop of colour.
Tried and tested: "This blush is EVERYTHING. I love the natural flush it gives my skin and the extremely pigmented formula - it lasts and lasts and lasts. This definitely won’t be the only shade I buy." - Tassia, Sephora UK Content Assistant
Positive Light Silky Touch Highlighter
Let your fave features take the spotlight with this Rare Beauty product. Creating an instant lit-from-within glow, we love using this highlighter to finish off any look. It’s also packed with pigment so you’re guaranteed to catch the light from every angle. We can’t pick between the pink, silver or gold hues - get them all and shine bright inside and out.
Tried and tested: “Applies so smoothly and beautifully. The highlighter shade is gorgeous and looks great on my skin tone. 10/10 recommend!” - Canadabear, Sephora UK Community User
Soft Pinch Tinted Lip Oil
Long-awaited and almost immediately out of stock, this Rare Beauty makeup was top of everyone’s wishlist. This might be because of the unique gel formula that melts onto lips with the *comfiest* kiss of colour. Packed with nourishing, natural ingredients like Jojoba and Sunflower Seed Oil, it’s our go-to to keep lips smooth, soft and tinted all-day.
Tried and tested: “I for one have been all over the lip oil trend lately, and I wasn't sure how this one could be so different. BUT I am happy to be proven wrong - it's silky, it's moisturising, and leaves a tint even when the oil has disappeared that lasts all day long. Never go without it in my bag, and happy there are so many shades to suit different occasions.” - Georgie, Sephora UK Content Executive
Positive Light Tinted Moisturizer Foundation
If you like a barely-there formula, then you’ll love this Rare Beauty foundation. Filled with Vitamin E and SPF20, it keeps skin super hydrated while protecting it from the sun. With the coverage of a foundation but the lightweight feel of a moisturiser, this formula moves with you and champions feeling comfortable in your own skin.
Tried and tested: “Love how this tinted moisturiser feels like my skin but better, it’s perfect for no-makeup makeup days and it has SPF, perfect for the summer when you want to wear lighter products and you still get sun protection.” - Salma, Sephora UK Community User
Perfect Strokes Universal Volumizing Mascara
Lifting our lashes and our mood, this Rare Beauty mascara is made to enhance all lash lengths, types and eye shapes. Every lash type is different, so this curled wand is made to suit them all. Made with Castor Oil to soften the lashes while it curls, this is a makeup bag staple for clump-free volume all day long.
Tried and tested: “I love the length it adds to my lashes. I even like what it does to my uncurled lashes. And it barely smudges even without finishing powder under my eyes to lock in corrector and concealer. I really truly love this mascara and am very happy I took a chance on it.” - StephieMarie3, Sephora UK Community User
Positive Light Under Eye Brightener
Self-care meets makeup, we love how this concealer has a metal cool tip to soothe the eyes while it brightens. One of the best Rare Beauty products to revive your complexion, it contains colour-correctors to counteract any late nights, just don’t blame us if *everyone* is asking for your sleep secrets. Use under the eyes or on the high points of your face for a soft-focus glow.
Tried and tested: “It has been difficult for me to find an under eye brightener that truly delivers… until I started using this. The formula is very lightweight, almost like a serum although it offers a bit of coverage. I like that it has the stainless steel cooling wand tip which makes it easy to apply and depuff the under eye area.” - AGoodHue, Sephora UK Community User
Warm Wishes Effortless Bronzer
The heart wants what it wants, and ours *need* this effortless bronzer stick. Simply swipe on and you’re ready to glow and go. We’re obsessed with how easily this formula blends into the skin for the perfect back-from-holiday bronze. With a trio of skin-loving ingredients like Lotus, Gardenia, and White Waterlily, it simultaneously soothes and sun-kisses the skin.
Tried and tested: “If you want to keep your complexion sun-kissed and dewy, then this is the product for you. I love how you can draw it onto the skin and it blends SO easily. This is my favourite bronzer at the moment for ease and effortless glow.” - Sarah, Sephora UK Community User
Liquid Touch Brightening Concealer
Last, but certainly not least, this concealer gets a shout out for its hydrating formula that keeps us crease-free whatever the weather. Extremely long-lasting AND blendable, this brightens the complexion and lets skin feel like SKIN. Did we mention the applicator? It has a doe foot shape to reach every area of your face, we aren’t exaggerating when we say we’re taking this with us everywhere.
Tried and tested: “I love this concealer, it brightens my face without being too heavy! The perfect pick-me-up after a late night or hectic day, it cools and colour-corrects my eye.” - Annie, Sephora UK Photography Assistant